200,000 unopened emails?! What your subscribers’ inboxes actually look like Paige Swaffer June 2, 2024
The Pond Problem: Why your campaigns struggle to convert despite your best optimization efforts Paige Swaffer May 17, 2024
Do free trials *actually* increase revenue? One membership’s surprising experience Paige Swaffer March 27, 2024
One sentence increased trial signups by 14% [Split Test Spotlight 002] Paige Swaffer January 20, 2024
This headline test lifted ecomm sales by 93% [Split Test Spotlight 001] Paige Swaffer January 7, 2024
Too many bad-fit leads? It’s time to fix your top-of-funnel marketing messages. Paige Swaffer December 15, 2023