If you want more course conversions, help prospects move through the fears standing in their way. In this mini copywriting review, I’m optimizing a “fear
“How do I know what people want to buy?” ^ A new subscriber recently asked me this. And the question gave me pause (for good
In this copy review, we’re optimizing the Facebook ad copy for a paid marketing workshop. Join me in this video and grab tips for optimizing
In this copy review, we’re optimizing the Facebook ad copy for a sales training program. Join me in this video. And grab tips for optimizing
In this copy review, I’m optimizing a training product ad in the “get abs” fitness space. Join me in this video. And grab tips for
In this copy review, we’re optimizing the Facebook ad copy for an online workshop in the “build a digital product” space. Join me in this
In Spring 2019, the universe sent me a new kitty. Looking back, it was perfect timing. A month or so earlier, my husband and I
As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the products and services you’re selling. Isn’t it
Your best prospects are bombarded with hundreds, if not thousands, of messages per day. If you want them to take a breath and take an
One of the pillars of creating a high-converting sales page is connecting with your reader. That sounds great. But how do you actually do it? In conversion