by Paige | Sep 3, 2018 | Copywriting, Critiques, Lead Generation
[TRANSCRIPT] Hi, I’m Paige, funnel strategist, conversion copywriter, and the founder of The Impact Copywriter. In this video, we’re going to take a critical look at the opt-in page and lead magnet for a free list building course. Now before I start I just want a...
by Paige | Apr 26, 2018 | Copywriting, Critiques
In today’s video, I’m going to show you 10 quick fixes that pump up the persuasion on the Book in a Box homepage. Watch the cool animated video critique below (or scroll down to see the trimmed-down blog post version of this video): #1. Hero: Hook your visitor with...
by Paige | Nov 11, 2017 | Copywriting
Does your conversion copywriter really need to do research? You’ve done surveys + maybe a few interviews. You even have heatmaps setup on your most critical pages. Isn’t that enough? Let me take you behind the scenes of my conversion copywriting process + answer: Is...
by Paige | Oct 23, 2017 | Copywriting, Funnel Tips, Tools
Broken landing pages are frustrating! You know it’s not converting, you just don’t know why. My advice: Don’t guess. Gather data. See how I use Hotjar (the free account) to: gather data on my visitors, watch how they interact on my landing pages, websites + sales...
by Paige | Oct 13, 2017 | Copywriting
If you’re not doing THIS, you’re leaving money on the table, missing out on potential long-term profitable relationships, and losing touch with people you could really help. Coach your customers to the YES by using this simple phrase to inspire stronger copy...
