by Paige | May 2, 2019 | Conversion Copywriting, Digital Marketing
As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the products and services you’re selling. Isn’t it obvious why they need this? ← Nope. It isn’t. It’s no surprise that a big challenge for companies of all sizes is how to...
by Paige | Sep 3, 2018 | Conversion Copywriting, Critiques, Lead Generation
[TRANSCRIPT] Hi, I’m Paige, funnel strategist, conversion copywriter, and the founder of The Impact Copywriter. In this video, we’re going to take a critical look at the opt-in page and lead magnet for a free list building course. Now before I start I just want a...
by Paige | Jul 30, 2018 | Conversion Copywriting, Critiques
TRANSCRIPT: Hi there. I’m Paige. Funnel strategist, Conversion copywriter and the founder of The Impact Copywriter. In this video, I’m going to take a critical look at Amy Porterfield’s course, master class registration page. Now before I dive in, I...
by Paige | Apr 26, 2018 | Conversion Copywriting, Critiques
In today’s video, I’m going to show you 10 quick fixes that pump up the persuasion on the Book in a Box homepage. Watch the cool animated video critique below (or scroll down to see the trimmed-down blog post version of this video): #1. Hero: Hook your visitor...
by Paige | Nov 11, 2017 | Conversion Copywriting
Does your conversion copywriter really need to do research? You’ve done surveys + maybe a few interviews. You even have heatmaps setup on your most critical pages. Isn’t that enough? Let me take you behind the scenes of my conversion copywriting process + answer: Is...
