Because copy doesn’t exist in a vacuum and a copywriter doesn’t control e-v-e-r-y-t-h-i-n-g. Transcript: Don’t hire that copywriter until they answer this question: “Are conditions favorable for us to see results?” It’s Paige here from
If you want to run campaigns that convert in a major way, the #1 thing you must do is map the conversion context for the products and services you sell. In this video, I talk
If any section of your website deserves extra lovin’ (i.e. messaging attention), it’s your homepage hero section. On most websites, this critical chunk of copy has to work hard to hook both first-time and repeat
That’s right. If you have campaign performance problems, inconsistent messaging is not your biggest issue. In this video, I share the messaging mistake you should fix first. So you can stop wasting time, energy, and
Have you ever seen a landing page that tried to turn you into a lead while simultaneously telling you they aren’t going to sell you the thing you’re searching for? No? Me either. At least,
Even if you’ve tried to follow all the copywriting “rules,” your pages, emails, or ads could STILL be secretly sabotaging sales if your copy choices are a bad fit for your audience. Because, the reality
You’re confident you have the right marketing messages. But prospects still scroll past your ads, delete your emails, and click close tab just microseconds after landing on your sales page. So what’s the deal? In
As a service provider, coach, or consultant, a case study can be one of your most powerful and persuasive lead magnets. That is, IF you can get prospects to sign up to see it. Heads
I love it (and you will too) because it makes your marketing messages memorable. So they grab attention and stick with your reader. Which helps you earn more leads, customers, and clients. It’s easy to
Struggling to convince skeptical visitors to take a chance on your products, programs, or packages? Try this cellulite-inspired copywriting technique. In the video, I share a simple copywriting shift that’ll help resistance-riddled prospects open up
Conversion Copywriter
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