In Spring 2019, the universe sent me a new kitty. Looking back, it was perfect timing. A month or so earlier, my husband and I
As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the products and services you’re selling. Isn’t it
Having a strong opt-in page is critical if you want to attract more subscribers (aka potential buyers) to your email list. In this video, we’re
Wanna grab some quick tips to boost registration numbers for your webinars and masterclasses? Join me in the video below Tools: Hotjar
Today we’re critiquing The Book in a Box homepage. Join me in the video below and grab some quick ideas for punching up the persuasion
Does your conversion copywriter really need to do research? You’ve done surveys and maybe a few interviews. You even have heatmaps setup on your most
Coach your customers to the YES by using this simple phrase to inspire stronger copy throughout your sales funnel.
Yesterday, I received this Upwork invite: “Re-write the content on our website with GREAT COPY! The content is already there. It is already pretty concise.