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Recent Posts
The simple newsletter technique that turns subscribers into customers
Only about 10% of subscribers who go through your funnel the first time will be ready to buy from you. So… What are you doing with the other 90% of people sitting on your list? Um, great question, Paige. A few days ago, I had a quick consult with a team that had just...
read more![How to make your sales page headlines work harder for conversions [a sales page review]](https://i1.wp.com/theimpactcopywriter.com/wp-content/uploads/2018/11/power-lifter-woman.jpg?resize=400%2C250&ssl=1)
How to make your sales page headlines work harder for conversions [a sales page review]
Your best prospects are bombarded with hundreds, if not thousands, of messages per day. If you want them to take a breath and take an interest in what you’re selling, your sales page has to stop them in their tracks with the thought: WOWZA! I gotta learn more about...
read more![How to speak the voice of the customer to boost conversions on your sales page [a sales page review]](https://i1.wp.com/theimpactcopywriter.com/wp-content/uploads/2018/09/sp-persuasion-coffee-desk.jpg?resize=400%2C250&ssl=1)
How to speak the voice of the customer to boost conversions on your sales page [a sales page review]
One of the pillars of creating a high-converting sales page is connecting with your reader. That sounds great. But how do you actually do it? In conversion copywriting, we use the "voice of the customer" to connect with our readers and increase conversions on the...
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How to build an email list of potential buyers (not just subscribers) – a case study
I recently did an analysis of all the email campaigns I sent over the last quarter. Specifically, I was interested in open rates and click-through rates to see what emails worked, what didn't, and where new opportunities could be. If you're new to email marketing:...
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How long should your sales page be to sell your course?
Easily one of the biggest questions I see from people struggling with their sales pages is this: How long should my sales page be? Honestly, it doesn't matter. It's not really a question of long vs. short. The length itself isn't important. What is important is the...
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Boost course sales with this next-level guarantee (without going broke from refund requests)
One of your biggest competitors isn't actually a "competitor." It's risk. Risk is a massive barrier to buying. When potential students feel too much risk (and you do nothing to overcome it), they don't take action. They don't buy. If you can reduce or even eliminate...
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Landing Page Critique: Thrive Theme’s Free Course
https://youtu.be/v_Wtv2qNaEM [TRANSCRIPT] Hi, I’m Paige, funnel strategist, conversion copywriter, and the founder of The Impact Copywriter. In this video, we’re going to take a critical look at the opt-in page and lead magnet for a free list building course. Now...
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2 Breadcrumbs that keep more people in your funnel
https://youtu.be/kO7a4qObvfc TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to talk about the number one simplest way or simplest tweak you can use to keep more people inside of...
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How much funnel can you (or should you) automate?
https://youtu.be/CZjXLRUQ91w TRANSCRIPT: Hi, I'm Paige, Funnel Strategist, Conversion Copywriter, and founder of Impact Copywriter. In this video, I'm going to talk about automation and the realistic expectations you can expect when using marketing and sales funnels....
read moreLanding Page Critique: Todd Brown’s Workshop
https://youtu.be/bH96Q7K7ZWM TRANSCRIPT: Hi there. I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to take a critical look at a free workshop registration page. My first impression when I landed on...
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How to attract the right people with your lead magnet
https://youtu.be/sbcVXudUs2o TRANSCRIPT: Hi, I'm Paige. Funnel Strategist, Conversion Copywriter and founder of The Impact Copywriter. In this video, I want to talk to you about lead magnets. Most business owners with the basic understanding of marketing understand...
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Landing Page Critique: Amy Porterfield’s Master Class
https://youtu.be/X7Dlfw66bwk TRANSCRIPT: Hi there. I'm Paige. Funnel strategist, Conversion copywriter and the founder of The Impact Copywriter. In this video, I'm going to take a critical look at Amy Porterfield's course, master class registration page. Now before I...
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