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designed specifically for CEOs who sell expertise products like courses, coaching, memberships + masterminds
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Building Better Funnels with Paige Poutiainen
Landing Page Critique: Todd Brown’s Workshop
https://youtu.be/bH96Q7K7ZWM TRANSCRIPT: Hi there. I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to take a critical look at a free workshop registration page. My first impression when I landed on...
read moreHow to attract the right people with your lead magnet
https://youtu.be/sbcVXudUs2o TRANSCRIPT: Hi, I'm Paige. Funnel Strategist, Conversion Copywriter and founder of The Impact Copywriter. In this video, I want to talk to you about lead magnets. Most business owners with the basic understanding of marketing understand...
read moreLanding Page Critique: Amy Porterfield’s Master Class
https://youtu.be/X7Dlfw66bwk TRANSCRIPT: Hi there. I'm Paige. Funnel strategist, Conversion copywriter and the founder of The Impact Copywriter. In this video, I'm going to take a critical look at Amy Porterfield's course, master class registration page. Now before I...
read moreFunnels vs. landing page vs. website: Which should you use?
https://youtu.be/Rf4bizuhp4E TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to talk about the difference between a website, a landing page, and a funnel. This is the question I come...
read moreInside the CEO Day Kit Quiz Funnel
https://youtu.be/0giMbjjndeg TRANSCRIPT: Hi there, I'm Paige Funnel Strategist, Conversion Copywriter and founder of The Impact Copywriter. In this video, I'm gonna share with you a quiz funnel blueprint put together by the Talented Ladies at Being Boss for their CEO...
read more4 Ways to fix a lazy lead gen funnel
https://youtu.be/4hAzPpxfl7w TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. I believe that your funnels should work harder, so you don't have to. The problem is most lead gen funnels aren't working hard...
read more5 ways to make your quiz work harder for your funnel
“Work smarter, not harder” is my #1 business motto, with “be more strategic” coming in at a close second. You see… I believe business (and funnels) should be simpler but more effective. I like to focus on the 20% of activities that cause 80% of the impact on my goals....
read moreCopy Critique: 10 Quick Ways to Pump Up the Persuasion on BookinaBox.com
In today’s video, I’m going to show you 10 quick fixes that pump up the persuasion on the Book in a Box homepage. Watch the cool animated video critique below (or scroll down to see the trimmed-down blog post version of this video):...
read moreThe NO rush, smarter way to plan your marketing
Tired of feeling like all your marketing is always rush, rush, rush? "We have to launch this tomorrow!" - Clients, colleagues, and my past self Most business owners and clients I talk to don't plan. My past self included. Everything's always needed "tomorrow." You...
read moreWhy this funnel strategist stopped using Click Funnels (and what I use instead)
Just last week, I decided to completely cancel my Click Funnel account + leave the software for the foreseeable future. So what happened? Click Funnels is easily the #1 top of mind software when someone thinks of funnels. I see it being recommended in forums, in...
read more7 Smart funnel systems to save you time & effort (Plus! tools + a micro funnel tour)
In today's short video, I'm sharing my top 7 funnel systems that you can start using in your biz right away. Psst! Don't miss the micro funnel walk-through at the end. 0:24 - #1. The system that keeps leads from falling through the cracks (+ the tool you need) 1:25 -...
read moreAre your services overwhelming potential clients?
Having too many options creates friction. Friction creates indecision. And indecisions means… your prospects don’t buy. Years ago there was a famous marketing study that researched purchasing behavior with jams in a supermarket. One jam stand had only 6 flavors. The...
read moreThis is what drives a funnel strategist nuts about sales funnels
“What drives you nuts about funnels?” A close friend + colleague asked me this recently in preparation for a funnel workshop I’m hosting for a talented group of copywriters. Today, as I spend this snowy, sunny day (rare in Finnish winter) eyeball deep in research...
read moreNiching with Micro Funnels: Outsmart Your Competition, Attract Better Customers…
Can niching *really* help you get ahead of your competition, attract better customers, and make you better at what you do? You bet it can. Join me in this week’s funnel chat – where we talk about niching with micro funnels: 0:36 – How niching can help you avoid direct...
read more10x your business growth (in less time) with this new mindset
Wanna 10x your business growth in the new year in less time? Then you need a new mindset. In this video, we’re talking about growth and how to change your mindset to get more of it in 2018. Pssst! Don’t fall into the same trap that 99% of small business owners do....
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