The Blog
Articles + videos to help you sell your stuff
Recent Posts
The 4-letter word most marketers avoid (and how it affects the success of your online business)
Risk. ← It's a topic most marketers avoid. I despise risk. You won't find me at the slot machines or investing in the stock market. That stuff's too uncertain for me. I much rather have a sure thing. Who wouldn’t? Sadly, like most things in this world, there are very...
read more
How to tap into your buyer’s state of mind to grab attention (not get ignored)
As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the products and services you're selling. Isn’t it obvious why they need this? ← Nope. It isn’t. It’s no surprise that a big challenge for companies of all sizes is how to get...
read more
The root cause of most funnel failures (and what’s blocking you from anything “that converts”)
A business owner reached out for a "website that converts." So, I sent back a few questions: What does your sales process look like? How do you plan to send traffic to this website? How are you growing your niche reputation with potential customers? You see… I was...
read more
That time a lower conversion rate got MORE sales
We’re all obsessed with conversion rates — and for good reason: They’re a measuring stick for funnel success. They tell you the percentage of people who took an action out of the pool of people who were exposed to that action — like downloading an ebook, joining a...
read more
The simple newsletter technique that turns subscribers into customers
Only about 10% of subscribers who go through your funnel the first time will be ready to buy from you. So… What are you doing with the other 90% of people sitting on your list? Um, great question, Paige. A few days ago, I had a quick consult with a team that had just...
read more![How to make your sales page headlines work harder for conversions [a sales page review]](https://i0.wp.com/theimpactcopywriter.com/wp-content/uploads/2018/11/power-lifter-woman.jpg?resize=400%2C250&ssl=1)
How to make your sales page headlines work harder for conversions [a sales page review]
Your best prospects are bombarded with hundreds, if not thousands, of messages per day. If you want them to take a breath and take an interest in what you’re selling, your sales page has to stop them in their tracks with the thought: WOWZA! I gotta learn more about...
read more![How to speak the voice of the customer to boost conversions on your sales page [a sales page review]](https://i1.wp.com/theimpactcopywriter.com/wp-content/uploads/2018/09/sp-persuasion-coffee-desk.jpg?resize=400%2C250&ssl=1)
How to speak the voice of the customer to boost conversions on your sales page [a sales page review]
One of the pillars of creating a high-converting sales page is connecting with your reader. That sounds great. But how do you actually do it? In conversion copywriting, we use the "voice of the customer" to connect with our readers and increase conversions on the...
read more
How to build an email list of potential buyers (not just subscribers) – a case study
I recently did an analysis of all the email campaigns I sent over the last quarter. Specifically, I was interested in open rates and click-through rates to see what emails worked, what didn't, and where new opportunities could be. If you're new to email marketing:...
read more
How long should your sales page be to sell your course?
Easily one of the biggest questions I see from people struggling with their sales pages is this: How long should my sales page be? Honestly, it doesn't matter. It's not really a question of long vs. short. The length itself isn't important. What is important is the...
read more
Boost course sales with this next-level guarantee (without going broke from refund requests)
One of your biggest competitors isn't actually a "competitor." It's risk. Risk is a massive barrier to buying. When potential students feel too much risk (and you do nothing to overcome it), they don't take action. They don't buy. If you can reduce or even eliminate...
read more
Landing Page Critique: Thrive Theme’s Free Course
https://youtu.be/v_Wtv2qNaEM [TRANSCRIPT] Hi, I’m Paige, funnel strategist, conversion copywriter, and the founder of The Impact Copywriter. In this video, we’re going to take a critical look at the opt-in page and lead magnet for a free list building course. Now...
read more
2 Breadcrumbs that keep more people in your funnel
https://youtu.be/kO7a4qObvfc TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to talk about the number one simplest way or simplest tweak you can use to keep more people inside of...
read more