The Blog

Articles + videos to help you sell your stuff

2 Money lessons I learned in my first year as a small business boss

It was the end of my first full year in business for myself.  When I eagerly opened the email...

The 4-letter word most marketers avoid (and how it affects the success of your online business)

Risk. ← It's a topic most marketers avoid. I despise risk. You won't find me at the slot machines...

How to tap into your buyer’s state of mind to grab attention (not get ignored)

As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the...

The root cause of most funnel failures (and what’s blocking you from anything “that converts”)

A business owner reached out for a "website that converts." So, I sent back a few questions: What...

That time a lower conversion rate got MORE sales

We’re all obsessed with conversion rates — and for good reason: They’re a measuring stick for...

Recent Posts

That time a lower conversion rate got MORE sales

We’re all obsessed with conversion rates — and for good reason: They’re a measuring stick for funnel success. They tell you the percentage of people who took an action out of the pool of people who were exposed to that action — like downloading an ebook, joining a...

read more

How long should your sales page be to sell your course?

Easily one of the biggest questions I see from people struggling with their sales pages is this: How long should my sales page be? Honestly, it doesn't matter. It's not really a question of long vs. short. The length itself isn't important. What is important is the...

read more

Landing Page Critique: Thrive Theme’s Free Course

https://youtu.be/v_Wtv2qNaEM [TRANSCRIPT] Hi, I’m Paige, funnel strategist, conversion copywriter, and the founder of The Impact Copywriter. In this video, we’re going to take a critical look at the opt-in page and lead magnet for a free list building course. Now...

read more

2 Breadcrumbs that keep more people in your funnel

https://youtu.be/kO7a4qObvfc TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to talk about the number one simplest way or simplest tweak you can use to keep more people inside of...

read more