If your high-ticket funnels are failing, odds are there’s something wrong at the strategic level. Here are the three most common reasons I see driving funnel failure:
TRANSCRIPT:
Here’s what I’ve experienced when working on funnels that sell high-ticket training programs.
If your funnel is failing or flopping or barely above failing or flopping, often the issue is something at the strategic level, right? Something to have to do with your offer, your market, or your strategy.
On the offer side, you might just have a weak offer. You’re either not solving a high enough priority problem or delivering on a highly desirable outcome.
On the market side, you could be targeting a bad-fit segment of the market, especially when you consider that you’re selling high tickets. Often, there are more criteria. You’re not usually targeting necessarily a beginner-type audience. It’s someone with more skin in the game in one way or another.
Or, it could be that you know who the best-fit segment of the market is, but you’re just not reaching them. So, the people coming into the funnel are fundamentally a bad fit for XYZ reason.
Then, on the sales strategy side, you have to make sure you’re using a funnel type or strategy that allows you to do a lot of lead nurturing really quickly, right? Because you’re selling a higher ticket item.
Still, one of the best types of funnels for that is the webinar style.
Now, it doesn’t have to be a webinar. It could be an info session, master class, challenge, or video training of some sort. What I mean when I say webinar is that’s a video-based lead nurturing tool, and so that will by far outperform just a straight email type funnel, where you rely on your emails to do all the nurturing. Video is still one of the best ways to build credibility quickly and establish a connection with you, your brand, and your solution.
So, if your funnel is failing or barely above failing, before you obsess over all the tiny little cherry-on-top tactics, make sure you assess where there could be issues at the strategic foundational level: offer, market, and sales strategy.
