Just like a decrease in conversion rate isn’t always a bad thing… An increase in conversion rate isn’t necessarily a good thing either. The context matters. Join me in the video below to learn how
This “fat-shaming” email caused an absolute uproar in a multi-million-dollar fitness community. So I thought it’d be a fun little experiment to fix the copywriting to (1) reinforce the true intention of the email and
One of my clients recently reported a 62.5% drop in his cost per lead (CPL), thanks to a campaign we collaborated on. Yes, we obviously optimized the copy. But we also made 3 other significant
Subscribers will NEVER see that credibility-building case study if you’re careless with your email subject line. Case in point: This case study email was full of purchase-boosting proof but, unfortunately, had a subject line that
Sometimes when optimizing for higher conversion rates, the decisions we make can create new objections and concerns. Listen along as I share a story from my project files. You’ll hear about a brand that had
Vague subject lines get ignored by the subscribers you’re trying to engage and convert. Use this copywriting principle to strengthen every subject line you write. So your emails grab enough attention in the inbox to
Unpopular opinion: When optimizing emails for sales, you shouldn’t worship (i.e. prioritize) your email CTRs. Before you shout “blasphemy!” – I hope you hear me out. So have a quick listen and allow me to
Why? Because… even though it’s a simple mental shift, internalizing it has brought a stronger conversion-focused foundation to every copy I write or review. Listen in to find out what she taught me and how
If you want to run campaigns that convert in a major way, the #1 thing you must do is map the conversion context for the products and services you sell. In this video, I talk
If any section of your website deserves extra lovin’ (i.e. messaging attention), it’s your homepage hero section. On most websites, this critical chunk of copy has to work hard to hook both first-time and repeat
Conversion Copywriter
I help you run higher-converting campaigns with persuasive pages, emails, and ads.
Swipe the buyer-boosting sales page strategies I use to write highly profitable pages.
