This “fat-shaming” email caused an absolute uproar in a multi-million-dollar fitness community. So I thought it’d be a fun little experiment to fix the copywriting to (1) reinforce the true intention of the email and
Subscribers will NEVER see that credibility-building case study if you’re careless with your email subject line. Case in point: This case study email was full of purchase-boosting proof but, unfortunately, had a subject line that
Vague subject lines get ignored by the subscribers you’re trying to engage and convert. Use this copywriting principle to strengthen every subject line you write. So your emails grab enough attention in the inbox to
Unpopular opinion: When optimizing emails for sales, you shouldn’t worship (i.e. prioritize) your email CTRs. Before you shout “blasphemy!” – I hope you hear me out. So have a quick listen and allow me to
Can AI write subject lines as good as (or better than) what an experienced conversion copywriter can write? Let’s find out. In this video, I walk you through the results of this copywriter vs. AI
I’m going to show you how to get more YESes – AKA more sales, subscribers, signups, subscriptions, customers, and clients – from the sales sequences you’re already sending by: optimizing your reminder emails. Reminder emails
Good formatting = more reading = potentially more clicks Join me in the video below. And see a few simple ways to use formatting to get more subscribers to actually read your email newsletters. Tools
If you want more course conversions, help prospects move through the fears standing in their way. In this mini copywriting review, I’m optimizing a “fear relieving” sales email for a premium-priced course that’s trying to
Wish you could automate the selling of your lower-cost digital products and programs? You can! In this video, I’m walking you through how to set up a simple sales email automation, so you can put
Freelancers, service providers, and coaches – Do you wish you could automate your inbound lead flow? You can use this simple “work with me” email automation to turn new subscribers into leads on cruise control.
Conversion Copywriter
I help you run higher-converting campaigns with persuasive pages, emails, and ads.
Swipe the buyer-boosting sales page strategies I use to write highly profitable pages.
