Category: Email Marketing

Low open rates? You could have a stale email list. Here’s how you know:

Paige Swaffer May 20, 2024

This subject line split test raked in 42% more email opens

Paige Swaffer May 6, 2024

Copy Review 012: Fixing a fat-shaming email from a fitness brand

Paige Swaffer September 6, 2023

Copy Review 010: How to get your subscribers to care about your case study email

Paige Swaffer August 6, 2023

Copy Review 009: Stop writing email subject lines without this key component

Paige Swaffer July 23, 2023

Why you shouldn’t worship email CTRs (and what metric matters more)

Paige Swaffer July 13, 2023

Copywriter vs. AI: Who writes stronger sales email subject lines?

Paige Swaffer January 23, 2023

How to write reminder emails for more lucrative launches & persuasive promos

Paige Swaffer June 27, 2022

How to format your email newsletters, so more subscribers read them

Paige Swaffer December 2, 2020

Soothing fear and building belief in a sales email [Email Review]

Paige Swaffer August 31, 2020

That's all, folks!