Why you shouldn’t worship email CTRs (and what metric matters more)

Unpopular opinion: When optimizing emails for sales, you shouldn’t worship (i.e. prioritize) your email CTRs.

Before you shout “blasphemy!” – I hope you hear me out.

So have a quick listen and allow me to explain…

  • why I (mostly) consider CTR a vanity metric
  • what “trash clicks” are and why they throw off true email performance
  • which email success metric matters most and
  • what test to run to determine if split test winners are actual winners

Then… why not share your experiences in the YouTube comments section?

Transcript – coming soon!

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