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The Essentialist Approach to Digital Marketing

Digital marketing is overwhelming. You feel the pressure to be on Facebook, Twitter, Snapchat, Instagram, Periscope, YouTube. You need to create blogs, infographics, videos, lead magnets. You need to have killer copywriting and design. You need to have sales funnels. The “You Need” list gets bigger and bigger. Do you

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How to sell with conviction (without feeling icky)

While on a course-building webinar last week with Adrianne Dorrison, I heard one tiny piece of golden wisdom that just struck me right in the feelings. Here’s what she said: If selling makes you feel gross, it’s because you don’t believe in what you’re selling. Wow! Doesn’t that just ring

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Paige Swaffer

Conversion Copywriter

Paige helps marketing teams run winning campaigns with copy that converts.

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