Category: Conversion Rate Optimization

3 reasons why prospects think your prices are too expensive

Paige Swaffer October 2, 2023

Why an increase in your conversion rate isn’t always a win

Paige Swaffer September 17, 2023

Copy Review 012: Fixing a fat-shaming email from a fitness brand

Paige Swaffer September 6, 2023

How this consultant saw a 62.5% drop in cost per lead (CPL)

Paige Swaffer August 13, 2023

Copy Review 010: How to get your subscribers to care about your case study email

Paige Swaffer August 6, 2023

How this brand’s proof created new problems

Paige Swaffer July 30, 2023

Copy Review 009: Stop writing email subject lines without this key component

Paige Swaffer July 23, 2023

Why you shouldn’t worship email CTRs (and what metric matters more)

Paige Swaffer July 13, 2023

The most impactful practice I learned from copywriting legend Joanna Wiebe

Paige Swaffer June 18, 2023

What is the conversion context? And why is it critical to sales?

Paige Swaffer April 10, 2023

That's all, folks!