This “fat-shaming” email caused an absolute uproar in a multi-million-dollar fitness community. So I thought it’d be a fun little experiment to fix the copywriting to (1) reinforce the true intention of the email and
Writing headlines is hard. Giving yourself permission to write crappy ones makes it easier. If you don’t believe me, just watch this video. You’ll peek over my shoulder as I brainstorm a buttload of headlines
Subscribers will NEVER see that credibility-building case study if you’re careless with your email subject line. Case in point: This case study email was full of purchase-boosting proof but, unfortunately, had a subject line that
Vague subject lines get ignored by the subscribers you’re trying to engage and convert. Use this copywriting principle to strengthen every subject line you write. So your emails grab enough attention in the inbox to
Have you ever seen a passive-aggressive ad? I scrolled past one not long ago on Instagram. My first thought was, “Ick!” My second thought was, “Interesting.” And my third thought was, “I wonder how I
If any section of your website deserves extra lovin’ (i.e. messaging attention), it’s your homepage hero section. On most websites, this critical chunk of copy has to work hard to hook both first-time and repeat
As a service provider, coach, or consultant, a case study can be one of your most powerful and persuasive lead magnets. That is, IF you can get prospects to sign up to see it. Heads
If you want more course conversions, help prospects move through the fears standing in their way. In this mini copywriting review, I’m optimizing a “fear relieving” sales email for a premium-priced course that’s trying to
In this copy review, we’re optimizing the Facebook ad copy for a paid marketing workshop. Join me in this video and grab tips for optimizing your Facebook ad copy strategy, headlines, and body text. Want
In this copy review, we’re optimizing the Facebook ad copy for a sales training program. Join me in this video. And grab tips for optimizing your Facebook ad copy strategy, headlines, and body text. Want
Conversion Copywriter
I help you run higher-converting campaigns with persuasive pages, emails, and ads.
Swipe the buyer-boosting sales page strategies I use to write highly profitable pages.
