What to do when your business feels like a jumbled-up hot mess (aka The Earbud Tumbleweed Lesson)

Yesterday, I spent 3 minutes untangling the WORST earbud tumbleweed I’ve ever pulled out of my gym bag.

Yes, 3 minutes is a long time when you’re standing in front of the shoulder press machine during the busiest time at the gym, and people are giving you those hurry-up-I-wanna-use-that looks.

The pressure!

My earbuds were a jumbled-up mess.

Knots on knots on knots.

I thought that’s how running an online business feels sometimes: a jumbled-up hot mess that you need to sort out RIGHT NOW.

Oh, the pressure!

After I detangled the last knot of the earbud tumbleweed, I realized:

We should take the same approach detangling our businesses as I did when detangling the earbud tumbleweed.


One. Knot. At. A. Time.

I started with the knot closet to my fingertips. I untangled it. Then I moved to the next knot. I untangled it. And so on and so on.

A few minutes later, I had a tangle-free earbud cord.

When our businesses look and feel like one huge, impossible tumbleweed…

If you focus on the whole mess all at once, it can feel so overwhelming that it’s near-paralyzing to tackle.

It becomes much more doable if you…

Focus on the first knot.

Single in on the problem closest to your control.

Detangle that first.

Then move on to the next one. And then the next one.

Before you know it, you’ll have untangled that impossible business tumbleweed.

I hope that helps you find some clarity today and, hopefully, some momentum too.

Yes, you CAN do this.


Paige Swaffer

Conversion Copywriter

Paige helps growth-hungry teams uncork hidden profit potential with campaign copy that converts.

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