Category: Sales

The Pond Problem: Why your campaigns struggle to convert despite your best optimization efforts

Paige Swaffer May 17, 2024

Do free trials actually increase revenue? One membership’s surprising experience

Paige Swaffer March 27, 2024

How to troubleshoot a poor-performing funnel: a simple 3-step process

Paige Swaffer March 25, 2024

What features do prospects buy?

Paige Swaffer March 24, 2024

This headline test lifted ecomm sales by 93% [Split Test Spotlight 001]

Paige Swaffer January 7, 2024

3 ways to improve inbound lead quality for high-ticket offers

Paige Swaffer November 9, 2023

3 reasons why prospects think your prices are too expensive

Paige Swaffer October 2, 2023

Is your copy secretly sabotaging sales? Here’s how you know:

Paige Swaffer March 8, 2023

The time a lower conversion rate brought in more sales (wait, what?!)

Paige Swaffer January 30, 2023

Could just one strategic offer boost sales across your business? Um, yeah. It can.

Paige Swaffer October 27, 2022

That's all, folks!