Even if you’ve tried to follow all the copywriting “rules,” your pages, emails, or ads could STILL be secretly sabotaging sales if your copy choices are a bad fit for your audience. Because, the reality
Does a higher conversion rate always equal more sales? Nope, not always. In this video, I share the story of how a lower sales page conversion rate actually brought in MORE sales for a client.
Nothing’s more stressful (not to forget, frustrating, worrisome, confusing…) than sending a heap of traffic to a sales page that isn’t doing diddly squat for your bottom line. So if you need to troubleshoot a
Your best prospects are bombarded with hundreds, if not thousands, of messages per day. If you want them to take a breath and take an interest in what you’re selling, your sales page has to
One of the pillars of creating a high-converting sales page is connecting with your reader. That sounds great. But how do you actually do it? In conversion copywriting, we use the “voice of the customer” to connect
Easily one of the biggest questions I see from people struggling with their sales pages is this: How long should my sales page be? Honestly, it doesn’t matter. It’s not really a question of long vs.
One of your biggest competitors isn’t actually a “competitor.” It’s risk. Risk is a massive barrier to buying. When potential students feel too much risk (and you do nothing to overcome it), they don’t take
Today we’re critiquing The Book in a Box homepage. Join me in the video below and grab some quick ideas for punching up the persuasion on your sales pages. #1. Hero: Hook your visitor with
Conversion Copywriter
I help you run higher-converting campaigns with persuasive pages, emails, and ads.
Swipe the buyer-boosting sales page strategies I use to write highly profitable pages.
