by Paige | Nov 28, 2018 | Critiques, Sales Pages
Your best prospects are bombarded with hundreds, if not thousands, of messages per day. If you want them to take a breath and take an interest in what you’re selling, your sales page has to stop them in their tracks with the thought: WOWZA! I gotta learn more about...
by Paige | Nov 20, 2018 | Critiques, Sales Pages
One of the pillars of creating a high-converting sales page is connecting with your reader. That sounds great. But how do you actually do it? In conversion copywriting, we use the “voice of the customer” to connect with our readers and increase conversions...
by Paige | Sep 24, 2018 | Sales Pages
Easily one of the biggest questions I see from people struggling with their sales pages is this: How long should my sales page be? Honestly, it doesn’t matter. It’s not really a question of long vs. short. The length itself isn’t important. What is...
by Paige | Sep 10, 2018 | Course Funnels, Sales Pages
One of your biggest competitors isn’t actually a “competitor.” It’s risk. Risk is a massive barrier to buying. When potential students feel too much risk (and you do nothing to overcome it), they don’t take action. They don’t buy....
