Category: Lead Generation

When optimizing your emails, don’t start with what’s inside the email

Paige Swaffer July 29, 2024

Email list size is meaningless. This is what really matters.

Paige Swaffer July 26, 2024

3 reasons why high-ticket funnels fail

Paige Swaffer June 25, 2024

Low open rates? You could have a stale email list. Here’s how you know:

Paige Swaffer May 20, 2024

The Pond Problem: Why your campaigns struggle to convert despite your best optimization efforts

Paige Swaffer May 17, 2024

Do free trials actually increase revenue? One membership’s surprising experience

Paige Swaffer March 27, 2024

How to troubleshoot a poor-performing funnel: a simple 3-step process

Paige Swaffer March 25, 2024

One sentence increased trial signups by 14% [Split Test Spotlight 002]

Paige Swaffer January 20, 2024

How to find high-converting social ad concepts

Paige Swaffer December 27, 2023

Too many bad-fit leads? It’s time to fix your top-of-funnel marketing messages.

Paige Swaffer December 15, 2023

That's all, folks!