Category: Conversion Copywriting

This headline test lifted ecomm sales by 93% [Split Test Spotlight 001]

Paige Swaffer January 7, 2024

How to find high-converting social ad concepts

Paige Swaffer December 27, 2023

Too many bad-fit leads? It’s time to fix your top-of-funnel marketing messages.

Paige Swaffer December 15, 2023

3 ways to improve inbound lead quality for high-ticket offers

Paige Swaffer November 9, 2023

How ad targeting wrecks conversion rates even when you have great copywriting

Paige Swaffer October 16, 2023

3 reasons why prospects think your prices are too expensive

Paige Swaffer October 2, 2023

Why an increase in your conversion rate isn’t always a win

Paige Swaffer September 17, 2023

Copy Review 012: Fixing a fat-shaming email from a fitness brand

Paige Swaffer September 6, 2023

Copy Review 011: 33+ Headlines for an e-Comm Homepage

Paige Swaffer August 27, 2023

How this consultant saw a 62.5% drop in cost per lead (CPL)

Paige Swaffer August 13, 2023

That's all, folks!