Category: Conversion Copywriting

How to instantly boost your offer’s value using psychological positioning

Paige Swaffer August 2, 2024

Don’t fall for misleading email marketing statistics like this one

Paige Swaffer June 13, 2024

Low open rates? You could have a stale email list. Here’s how you know:

Paige Swaffer May 20, 2024

The Pond Problem: Why your campaigns struggle to convert despite your best optimization efforts

Paige Swaffer May 17, 2024

This subject line split test raked in 42% more email opens

Paige Swaffer May 6, 2024

Do free trials actually increase revenue? One membership’s surprising experience

Paige Swaffer March 27, 2024

How to troubleshoot a poor-performing funnel: a simple 3-step process

Paige Swaffer March 25, 2024

What features do prospects buy?

Paige Swaffer March 24, 2024

The root cause of most marketing problems

Paige Swaffer February 26, 2024

One sentence increased trial signups by 14% [Split Test Spotlight 002]

Paige Swaffer January 20, 2024

That's all, folks!