FROM 1-DAY INTENSIVES TO CUSTOM DONE-FOR-YOU PROJECTS
Get the Right Combo of Funnel Strategy, Copywriting & Implementation You Need to Grow
I’m Paige Poutiainen, funnel strategist, conversion copywriter, and founder of The Impact Copywriter.
I specialize exclusively in…
Crafting profitable, sustainable & reliable funnels
for online courses, ebooks, memberships, coaching programs, service packages, and masterminds – or as I like to say, for expertise businesses.
I’m here to help you do 3 things:
1. turn more web visitors into subscribers
2. turn more subscribers into new paying customers
3. turn new customers into long-term relationships
Growing companies come to me when they want to
attract more qualified leads,
convert those leads into paying clients
& ultimately, reach new levels of biz growth
Here’s how I can help:
Get a complete funnel blueprint with the landing pages, emails + more you need
I map funnels based on best practices and/or your own data. It shows all the landing pages, emails, and more you need to meet your business goals. Get your funnel mapped by a certified funnel strategist.
Starting at $1500 per funnel
Get high-converting landing pages, emails + more to attract, nurture, and convert
I use conversion copywriting techniques and persuasion frameworks to craft copy that’s based on real customer experiences. Get your landing pages, sales pages, emails, ads, and video scripts written by a certified conversion copywriter.
Starting at $5K
Get professional feedback on a leaky, broken, or could-be-so-much-better funnel
I provide suggestions on what, where and how to test your funnel to get better results. Stop making wild a** guesses and get professional eyes on your funnel.
FUNNEL BLUEPRINT AUDIT, coming soon
FUNNEL BLUEPRINT + COPY AUDIT, coming soon
Full Day FUNNEL INTENSIVE
Book a full-day funnel intensive when you need professional help pronto
In this full-day intensive, I spend 6 hours working on your most pressing funnel issue — be it strategy, copywriting, or setup. There’s no screening process and no waitlists. Get the help you need fast.
FULL DAY (6 HOURS), $1500
Get a fully functional funnel mapped, written + set up for you
My team and I map the funnel, write the copy, set up the pages and
LEAD GEN FUNNEL, starting at $10K
SALES FUNNEL, starting at $17K
AFTER REVIEWING HER PROJECT DELIVERABLES, THIS FOUNDER SAID
“I’m thrilled. I was so impressed”
"Loved the work"
I really loved the work you did. Gosh, it was great! I really really loved listening to it all. I loved your wording. It really stands out. I'm thrilled. I was so impressed. Thank you.
"Surpassed all expectations"
I truly enjoyed working with Paige. She is very talented and definitely surpassed all expectations. I cannot wait to work with her again!
AS A CEO, I understand your plate is full enough already
Here’s how I craft a productive, organized & enjoyable experience for both of us
→ VIDEO CALLS. You already know good communication is a key part of any successful project. That’s why we almost always meet on video to discuss the important project milestones.
→ WEEKLY UPDATES. We also send you end-of-week project update emails. You always know exactly what’s going on with your project.
→ EMAIL SUPPORT. Plus, you get email support through your project, so you can get your questions answered and your concerns addressed. No disappearing acts here.
→ PROJECT MANAGEMENT. My team manages every aspect of the project included the scope of our service agreement. I want your project to stay on track with the deadlines we’ve agreed on.
→ CHECKPOINTS. I’ve also built in periodic checkpoints to make sure we’re always on the same page.
→ PROJECT HQ. All project materials, documents to be reviewed, and final deliverables are stored in our collaborative project folder. You’ll never again be frantically searching for that “that doc thing you sent over last week.”
→ WALK-THROUGH VIDEOS. I send walk-through videos explaining the what, why and how, so you’ll always have the necessary information to make the best decisions.
I know you’re looking for someone who understands what works & what doesn’t
… but there are so many “funnel experts” out there, it’s hard to know who’s legit and who isn’t
To start, I’m certified. That means…
You’re working with a professional who stays on top of the latest strategies & tactics
I hold up-to-date certifications in:
Customer Value Optimization (aka funnel strategy)
Customer Aquisition (aka paid traffic strategy)
10x Landing Page, 10x Email, and 10x Sales Page Copywriting
My work has had results
Here are some WINS I’ve helped my clients achieve
131 New Paid Strategy Sessions Booked
in 30 Days
1127 tickets sold to a new online workshop
in 30 Days
Sold over 900 copies of a $10 ebook
in 30 Days
** Past results are the best indicator of future success. **
Plus, my clients think I’m
“professional, friendly & easy to work with”
Because who really wants to work with someone they don’t like?!
"Incredible to work with"
Ethan van Meter
Paige was incredible to work with. Very professional, friendly, and easy to work with. She went over and above to deliver a high quality product beyond what we discussed. I am very thankful we chose to work with her
"Listened to our needs"
Paige listened to our needs and worked with our hectic schedule... She gave us more than we expected. We will definitely work with her again.
CEOs around the world have trusted me with their projects. You can too.
"I love working with Paige!"
I love working with Paige! She always delivers on time, and her writing is great. She's fantastic at distilling complex concepts into easy-to-understand language, and she knows how to write to her audience.
"Very impressed with work quality"
Excellent work. Very impressed with work quality, communication, organisation and level of professionalism all round.
Interested in working together?
Here’s what happens next
Fill in the questionnaire below with details about your business and project.
I’ll review them in the next 3 to 5 business days.
If it looks like I can help, I’ll reach out with the link to book your project consultation call.
Your Project Consultation
In your project consultation call, we dive deeper into your project goals, current challenges, and what you’ve been doing so far.
I’ll brief you on how I can help, and you can ask any lingering questions about my services.
By the end of the call, we’ll put together a concrete action plan for your project.
The Service Agreement & Deposit
We’re ready to get started. I’ll send you the action plan, a service agreement, and project deposit.
Once everything is signed and paid, your project officially goes on the calendar.
I’ll also send you any pre-work and request necessary materials to prep for our official project kickoff date.
It all starts here ↓
Should we work together? Let’s find out.
The first step is to send me some details about your business and project.
Go ahead and fill in this short form. I’ll review your details in the next 3 to 5 business days reach out with your next steps.
Let me be completely honest
Funnels aren’t a magic wand – and this isn’t Hogwarts
How fast and how much you profit from your funnel depend entirely on your business situation — what stage of growth you’re in, your pricing model, your capacity, your ad budget, among other factors.
So, I won’t promise you some 6-figure funnel overnight success story. That’s not realistic for many businesses.
Is a 6-figure funnel possible for you? Absolutely. Your funnel can and should bring in 10x or more what you invest in it.
Just remember — depending on your biz situation — it may some time and testing to get there.
“But what if…?”
Here are the questions CEOs ask most often –
before reaching out to work with me
Do you have expertise in [insert specialty topic]?
There’s a good chance I won’t have insider knowledge of your specific area of business. That’s actually a huge advantage. Because coming in with fresh eyes means I take nothing for granted. I make no assumptions. I start at a similar state of mind as many of your prospects. On top of that, my conversion copywriting process – specifically tactics like surveys, interviews, and forum mining – is designed to help me get inside your ideal customer’s head so that I can write copy that connects and then converts.
Do you use [insert your favorite tool]?
I’m very hands-on when it comes to the technical side of funnels. That means I’m not just a strategist or a copywriter. I can, in fact, set up fully functional funnels. That said, there are so many tools out there – with new ones popping up every day. I can’t possibly be an expert at all of them. I have a few I prefer, and I’m happy to recommend them to you. If you want to work with me, and I don’t use your specific tools, I’ll bring on a specialist who does to work closely with me during the setup phase of the project.
Do you write blog posts or other stuff?
In most cases, I don’t — not unless they’re a core part of the funnel we map. By specializing, I have more time, attention, and energy to become the best funnel specialist I can be. That said, these are still important parts of your biz, and I’m happy to recommend you to my talented colleagues.
Are you a native English speaker?
Yep. Don’t let my last name fool you. (I got it from the beautiful ties of marriage.) I was born and raised in the good
What if I have nothing ready to sell yet?
That’s cool. Even if your offer isn’t ready, you still need a lead base. In this situation, we’ll likely focus on building you lead gen funnels, so you can start growing an email list with the right people, preparing for your next offer launch.
Funnels can completely transform your business
Imagine what your biz reality could look like in 12 months
You have a consistent stream of qualified leads flowing into your business day after day—without having to write a blog post or drag yourself to another uncomfortable networking event.
You’ve finally activated that 12K email list, turning a more-than-satisfying percentage of subscribers into paying customers.
You have an overflow of incoming clients and a growing waitlist. You’ve already doubled your monthly revenue and raised your prices to keep up with demand.
You don’t wonder (read: worry) that this is going to be a slower month – because you don’t have slow months anymore – not unless you want to, of course. Goodbye, famine cycle!
You look forward to every single launch because you have a list full of enthusiastic potential students who can’t wait to get access to their first modules.
You sell out of your programs and packages without having to sell too hard because you have people ready, willing, and excited to work with you coming in your virtual doors every day.
You finally feel like you’re creating real impact with your courses and coaching programs because you can reach more of the people who need your help.
Your business no longer runs you. You’re in the driver seat – and control feels so good.
“I’m more excited about my business than I’ve been in years – and I can’t wait to see how it continues to grow”
Growth-hungry businesses need strategic sales funnels. And their CEOs need expert partners.
Partner with me to build profitable, sustainable, and reliable sales funnels for your growing expertise business.
To get started, click the button below:
“I really loved the work you did. Gosh, it was great! I really really loved listening to it all. I loved your wording. It really stands out. I’m thrilled. I was so impressed. Thank you.” – Sophie Whitehouse