Evergreen Funnels
Launches
Webinar Funnels
Seasonal Promos
Flash Sales
Sales Pages
Landing Pages
Application Pages
Inquiry Pages
Websites
Sales Emails
Launch Emails
Nurturing Emails
Onboarding Emails
Upgrade Emails
Facebook Ads
Instagram Ads
TikTok Ads
Webinar/VSL Scripts
Video Ads/Scripts
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Custom, Never cookie-cutter.
What works for an online retailer or a SAAS startup may not be the best choice for you.
That’s why it’s a smart (not to mention, strategic) move to work with a conversion copywriter who specializes in promoting the offers your business is built on.
Everything in marketing might be a “test,” but that doesn’t mean we’ll guess. Here’s how I approach improving your campaign’s performance. Without creating new problems.
Customer Research
Every project starts with a deep dive into buyer behavior. My goal: To explore why prospects purchase or pass. So I can make reliable, data-inspired copywriting decisions. Without guesses or assumptions.
Copywriting
I combine freshly, fine-tuned ideal buyer insights with proven persuasion frameworks and wow-that-sounds-great writing techniques to produce assets engineered to perform. Yep, I also edit for voice and tone.
Copy Wireframing
Instead of stopping a copy doc, I provide copy wireframes and funnel flow maps to make deploying your copy as seamless as possible for designers, developers, in-house marketers, and ad managers.
Feedback & Functionality
I provide feedback on design, like with landing and sales pages, and functionality, like with testing emails. Why? To ensure nothing that happened during design or development is at risk of damaging your copy's conversion potential.
Optimization Prep
Because conversion rate optimization is an ongoing endeavor, I also give guidance on setting up analytical tools, like Hotjar or discovery surveys, to continually collect the data you need to fine-tune or troubleshoot your marketing messaging.
Testing Support
During testing, I stay in touch to monitor your copy's performance and troubleshoot any hiccups. Often, this support period includes reviewing analytical data, (sometimes) collecting additional data, making new hypotheses, and proposing tests.
Ongoing Optimization
If you’d like my support with ongoing copy optimization on the backend of a done-for-you project, I also offer monthly optimization retainers that include regular data analysis and copy recommendations.
Ever wished everyone on your team knew exactly which factors supported conversions – or stopped ’em? Now they can!
After completing conversion-critical customer research, I compile all the insights into an ever-evolving, data-backed document called the Purchase Profile.
With it, anyone on your team can quickly identify the most relevant pain points, outcome, objections, and more – in a single glance – for every piece of marketing you put out.
Reference it while planning out your next lead-generating masterclass or before pushing out this week’s email newsletter.
Ry Schwartz, Copyhackers
Get all the details on how done-for-you copywriting projects work, from pricing to past results and everything in between.
Mentally overloaded business owners and marketing managers enjoy the peace of mind that comes with a stress-free, structured workflow.
I manage projects from beginning to end with a structured timeline, weekly check-ins, and milestone meetings.
So we hit deadlines easily. Without you ever worrying about the status of your project.
Feel more work-life zen thanks to:
Project Portal
All documents, links, meetings, and status updates are posted conveniently in one place. With a single link.
Timeline Tracker
Easily view exactly where we are in the project. So you never have to wonder or worry what's happening.
Weekly Email Updates
I send a weekly update email with quick notes on your project's progress. So you're always in the know.
Strategy Review
I present my findings and copy recommendations for approval before typing the first word into a Google doc.
Live Copy Reviews
I present recommended copy live and give you a behind-the-scenes tour of why certain decisions were made.
24h Response Time
You can expect email responses to questions or requests within 24 hours or on the next business day.
In the first 30 days of testing.
My work has repeatedly lifted the conversion rates responsible for driving millions of dollars in revenue for brands all over the world.
So I can tell you, without a doubt, that:
A customer-aligned messaging strategy paired with persuasive copy is the key to consistently running high-performing campaigns that turn promising products into industry leaders.
You want more leads, customers, and clients.
165% lift in sales in 7 days
131 new clients in 30 days
790% more trials in a month
$150,000 in sales in 2.5 days
58% lift in signups in 2 weeks
1000+ ebook sold in 30 days
233% lift in inquiries
221% lift in lead quality
David Russell, Centre for Shamanism
I can’t predict future performance. (Though, I wish I could!) What I can say is that my work has historically doubled, tripled, and even septupled (7x) baseline metrics.
The lift you ultimately see will be influenced by your audience size, traffic mix, the current state of your copy right now, how much you’re actively marketing, and other factors.
The good news is, I do calculate realistic performance projections after learning more about your project. We can talk through all the details in a conversion chat.
Absolutely. After our conversion chat (AKA consult call), I’ll send you a handful of writing samples and case studies that are most relevant to your project.
I do typically run a waitlist. So if you have an initiative coming down the line, I encourage you to reach out right away.
Please email me (hello@theimpactcopywriter.com) or start a project discussion to get the most up-to-date info on my earliest opening.
Always! I work on a per-project basis. That means: If we’re a fit and I have an opening and you want it, you’re in!
To allow enough time for conversion-critical research and copywriting, new clients should expect timelines of 6-12+ weeks depending on scope.
Around here we don’t sacrifice persuasive power for super short turnaround times. Because, um, results!
All projects are quoted to scope. To get the most up-to-date information on pricing benchmarks, please reference the Copywriting Services and Pricing Guide.
Nope. Nope. And nope. The #1 reason I’m able to bring so much persuasive power to projects is because I intentionally specialize in conversion-focused sales copy. That’s my zone of genius.
If you need support beyond copy, I’m happy to refer you to other talented “geniuses” in my network.
Maybe. I’ve worked across multiple industries, from promoting training programs for a spiritual school to generating leads for a B2B sales consulting company.
Within sales copywriting, I specialize by offer type – not industry.
And I find that’s an advantage for clients for a few reasons:
Send ‘em over! Email me at hello@theimpactcopywriter.com.
Together we’ll dive into your conversion challenges, campaign details, growth goals, and more. So we can pinpoint your best conversion-boosting opportunities. And you can bring your team a well-deserved win.