The key to making your marketing work starts with a C (Hint: It’s not “conversions.”)

Though I’ve been lifting weights in some form or fashion for nearly 10 years, I’ve seen more changes in my muscle and body composition in the last 4 weeks than I’ve seen in those many years of training.

The results are all thanks to 1 key shift I made.

Over the last month, I’ve been more consistent with my training than ever before. That’s right. The only thing I really changed was my consistency.

I used to train whenever I felt like going (avg. 2x per week). Now I have set training days (3x per week) that I always show up for.

I used to walk in the gym without a concrete plan and kind of make up my workout as I went. Now I have a set routine with specific exercises for each training day.

I never used to keep up with what I could lift. And it was impossible to remember the weights from training to training. So, I had to “test” different weights or resistance for each machine every time I went to the gym.

Now I use a Lift Tracker ( ← a simple Google spreadsheet) so that I can choose the right weight for each exercise every single workout and to make sure I’m consistently pushing myself hard enough to get stronger.

It took me a single evening and 1 weight lifting digital download to put the whole “system” together.

And after 4 weeks of consistent execution, I still almost can’t believe the progress!

These simple consistency shifts have given me more body change in 4 weeks than what I’ve visibly seen over years and years of weight training.

This was a timely reminder that:

Consistency is the key to making anything work.

And it’s a huge part of why [insert any marketing activity here] isn’t working for you.

It doesn’t matter if it’s…

  • social media
  • email marketing
  • cold pitching
  • blogging
  • podcasting

… or whatever else.

If you want to make your marketing work, the first thing to fix is your consistency.

Let’s get honest with ourselves for a sec:

Are you currently kind of doing something that isn’t paying off like you thought it would?

Yeah? ( ← I mean, who isn’t?!)

I challenge you to a consistency experiment.

Here’s how it works:

  1. Pick one disappointing area in your current marketing mix.
  2. Put together a “what I should be doing to get results”-type plan. (Keep it realistic.)
  3. Choose your success criteria and record your starting stats.
  4. Commit to 100% consistency for the next 90 days.
  5. Spend the next 3 months keeping your consistency promise to yourself and your biz. (This is a great way to build more discipline around marketing.)
  6. After 90 days of consistency, measure and record those same success criteria.

I’m confident you’re going to see at least some improvement.

More likely, you’re going to see a heck of a lot more results.


Paige Swaffer

Conversion Copywriter

Paige helps growth-hungry teams uncork hidden profit potential with campaign copy that converts.

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