Though I’ve been lifting weights in some form or fashion for nearly 10 years, I’ve seen more changes in my muscle and body composition in the last 4 weeks than I’ve seen in those many years of training.
The results are all thanks to 1 key shift I made.
Over the last month, I’ve been more consistent with my training than ever before. That’s right. The only thing I really changed was my consistency.
I used to train whenever I felt like going (avg. 2x per week). Now I have set training days (3x per week) that I always show up for.
I used to walk in the gym without a concrete plan and kind of make up my workout as I went. Now I have a set routine with specific exercises for each training day.
I never used to keep up with what I could lift. And it was impossible to remember the weights from training to training. So, I had to “test” different weights or resistance for each machine every time I went to the gym.
Now I use a Lift Tracker ( ← a simple Google spreadsheet) so that I can choose the right weight for each exercise every single workout and to make sure I’m consistently pushing myself hard enough to get stronger.
It took me a single evening and 1 weight lifting digital download to put the whole “system” together.
And after 4 weeks of consistent execution, I still almost can’t believe the progress!
These simple consistency shifts have given me more body change in 4 weeks than what I’ve visibly seen over years and years of weight training.
This was a timely reminder that:
Consistency is the key to making anything work.
And it’s a huge part of why [insert any marketing activity here] isn’t working for you.
It doesn’t matter if it’s…
- social media
- email marketing
- cold pitching
… or whatever else.
If you want to make your marketing work, the first thing to fix is your consistency.
Let’s get honest with ourselves for a sec:
Are you currently kind of doing something that isn’t paying off like you thought it would?
Yeah? ( ← I mean, who isn’t?!)
I challenge you to a consistency experiment.
Here’s how it works:
- Pick one disappointing area in your current marketing mix.
- Put together a “what I should be doing to get results”-type plan. (Keep it realistic.)
- Choose your success criteria and record your starting stats.
- Commit to 100% consistency for the next 90 days.
- Spend the next 3 months keeping your consistency promise to yourself and your biz. (This is a great way to build more discipline around marketing.)
- After 90 days of consistency, measure and record those same success criteria.
I’m confident you’re going to see at least some improvement.
More likely, you’re going to see a heck of a lot more results.