How to know what people want to buy, so you can create more easy-to-sell offers

“How do I know what people want to buy?”

^ A new subscriber recently asked me this. And the question gave me pause (for good reason!).

In this video, I’m diving into:

→ why “buying” is the wrong perspective

→ what people really want,

→ some techniques to figure it out

→ and more

… so you can put together amazing (i.e. sellable) offers online.

Need help doing the research and shaping an easy-to-sell offer? Schedule a consulting call with me, and we’ll tackle it together.


Paige Swaffer

Conversion Copywriter

Paige helps marketing teams run winning campaigns with copy that converts.

Explore specific topics:
165% lift in launch sales in 7 days:
58% lift in member signups in 2 weeks:
Get insider-only inspiration.

Score juicy learnings you won’t hear anywhere else like how cellulite helped me write for resistance-riddled prospects.

See how this conversion copywriter can help you hit growth goals.

My work has helped clients lift launch sales by 165% in 7 days, boost new trials by 790% in 1 month, and bring in a whopping $150,000 in course sales in 2.5 days. 

Let’s explore what I can do for you.