Test out these data-backed email “hot times.” And see if you can boost how many subscribers open your marketing and sales emails just by modifying your sending schedule.
TRANSCRIPT:
If you want more eyeballs on your marketing and sales emails, this is when you should send them to get more opens.
In 2023, GetResponse found that there are what I’m calling hot times for sending emails. After analyzing all of the email data that they had available on their platform, this is what they found.
According to their data, the best time to send emails to get the most opens is between 4 and 6 a.m. and 5 and 7 p.m.
If you noticed, these times correlate pretty closely to the beginning and end of a typical workday, and that’s probably due to the relevance of when they’re sent. You know, you’re checking your email before work or checking your email after work, but probably not so much during work.
Now, the implications are obvious for your one-off, time-based emails like your newsletters or the promotions that you send every week, but there are also implications for your automated email sequences.
You can use conditional sending to tell the automation to wait until one of these hot times to send those automated emails.
For example, in ActiveCampaign, I can tell the automation to wait until it’s 5 a.m. or 5 p.m. in my contact’s time zone and then send the first email. That sort of sets the frequency for the rest of the sequence so that those automated emails are also landing in the inbox during those hot times, increasing the odds that they get opened.
I think this insight is interesting and it can certainly help you increase your open rates, but before you implement it, make sure you look at your own analytics to see if you have the same or similar hot times based on all of the emails you’ve sent to date.
For example, when I checked my own hot times recently, the best time for email opens, according to my data, was 1 p.m. That’s drastically different from what GetResponse is saying on their platform.
Industry benchmarks and those insights are fantastic, especially if you don’t have your own data to work with, but always remember to look at your own data first so you can customize and personalize your emails based on your own subscribers’ preferences. Maybe that’s to open emails at 4 to 6 a.m., maybe it’s 5 to 7 p.m., maybe it’s something else.
