Sales Page copywriter

Turn crowds of browsers into buyers.

With highly profitable sales pages.

How? By partnering with a conversion copywriter whose pages have generated millions of dollars in course, coaching, consulting, and service sales.

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You can't generate the revenue your business needs to scale without sales pages that reliably turn page visitors into purchases.

That’s because:

Every single dollar depends on your page’s ability to convince prospects to confidently take action on whatever offer you’ve put in front of them.

Put frankly, your sales page is where the payoff happens.

So if you have a sales page that’s underperforming or you’re gearing up to launch something new and exciting, this is the question you should be asking:

What’s the difference between a highly profitable page and one that struggles to make sales? 

This answer might surprise you. 

Highly profitable sales pages are NOT about your product.

It’s counterintuitive, I know. If a sales page isn’t about what you’re selling, then what is it about? Well, before I can answer that, you must know one thing about buyer behavior. 

And it’s this: 

People don’t actually care about your product. Not deep down. They care about how your product fits into their lives. 

I’m not saying your product isn’t important. It absolutely is. What I’m saying is that your product is a means to an end.

Which is why:

Highly profitable sales pages build a bridge between your product and your buyer's new-and-improved life experience.

Here’s what that process looks like in practice: 

This means: If you want to put out higher-converting sales pages, you must first understand what motivates (or blocks) a purchasing decision. 

And yes, these motivators often go MUCH deeper than your surface-level features. 

To reliably write sales page copy that converts browsers into buyers:

I study the conversion context for your existing customers and clients. My process involves…

As a result, I propose sales page copy with a rock-solid selling foundation. 

You turn more page visits into purchases and capitalize on the momentum the rest of your marketing has worked so hard to create. 

And, more importantly, you repeatedly generate the revenue your business needs to sustain current activities and then scale to new levels of growth. 

Yep! Paige Swaffer (formerly Poutiainen) is a Copyhackers-certified Conversion Copywriter.

The most exciting part?

This persuasive page-writing process works. And the results speak for themselves.

Sales Page Case Study:

$150,000 in 2.5 days: "her sales page was sharp and convincing"

"We hired Paige to write a long-form sales page. Yup, our copywriting team hired an outside copywriter to write our sales page... for a sales page course. Needless to say, our expectations were through the roof.

But Paige more than delivered. Her sales page was sharp and convincing. Bonus points for her managing this project like the pro she is - including setting good deadlines, hitting 'em all and running interviews, copy review meetings and more."
Joanna Wiebe
Founder, Copyhackers

Sales Page Case Study:

165% more sales in 7 days: "She knows her stuff, big time..."

“Working with Paige has been an amazing experience all around. She knows her stuff, big time. I couldn’t be any more impressed.

Our launch funnel saw a whopping 165% increase in immediate revenue over the 7-day period. And our memberships have had an increase of 366% in new trials over 2 weeks. I expect that number to increase by quite a lot over the coming weeks. Hire Paige. You won’t regret it. Neither will your bank account.”
David Russell
Co-founder, Centre for Shamanism

Sales Page Case Study:

131 new clients in 30 days: "We brought in so much work we had to shut it down..."

Eager to scale up service sales for a new customer segment, the CEO of Global Regency hired me to help him bring in leads and clients. One month after the initial launch, this page brought in 131 new paying clients (not just leads) and eventually generated so much work on the backend that the team had to shut it down to catch up. 

"Paige has been amazing to work with. Incredibly organised, efficient, and on the mark. Her work always exceeds expectations."
David Hoffman
CEO, Global Regency

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"I was blown away by both her skill and streamlined process..."

“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and wickedly good at writing conversion copy.”
Ryan Schwartz
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. Her work was as outstanding...
Alonso Chehade
Sales Readiness Group
“Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far!"
Andrea Taylor
Professional Photographers of America

The #1 question new clients ask: "What kind of results can I expect?"

I can’t predict future performance. What I can tell you is that my work has doubled, tripled, and even septupled (7x) baseline metrics in the first 30 days of testing. 

The results you ultimately see are also influenced by your audience size, traffic source, ad campaigns, among other factors.

The good news is, I do calculate realistic performance projections after learning more about your sales page and the campaign that surrounds it. We’ll talk through all the details in a (free) conversion chat

Absolutely. After our conversion chat (AKA consult call), I’ll send you a handful of writing samples and case studies that are most relevant to your project.

Always. I work on a per-project basis, not on retainer. That means: If we’re a fit and I have an opening and you want it, you’re in.

Nope. The #1 reason I’m able to bring so much persuasive power to projects is because I intentionally specialize in conversion-focused sales copy. That’s my zone of genius. 

If you need support beyond copy (like page design), I’m happy to refer you to other talented “geniuses” in my network.

Side note: I do provide simple copy wireframes with done-for-you projects to give your designer a solid jumping-off point. 

Maybe. I’ve worked across multiple industries, from promoting training programs for a spiritual school to generating leads for a B2B sales consulting company. 

My experience is diverse. And I find that’s an advantage for clients for a few reasons: 

  1. I haven’t worked with your competitors. So you can trust I’m invested in helping you stand out.
  2. I bring in fresh and exciting ideas inspired by other industries.
  3. I’m not affected by industry “blindness.” It’s common for me to spot opportunities that industry insiders don’t see. 

Send ‘em over! Email me at Or start a chat in the corner of the screen. 

Finally, turn more ideal buyers into actual buyers.

Put the sales page copywriter who's doubled, tripled, and even septupled results to work for you.

Click the button below. Share a few details about your sales page needs and business goals. And I'll reach out to set up a quick call.

Click ^ to schedule a complementary chat.