The Sales Page copywriter you hire to

Get a highly profitable sales page that turns crowds of browsers into buyers.

I’m Paige AKA The Impact Copywriter. Sales pages I’ve written have generated millions of dollars in course, coaching program, and service sales. 

Are you optimizing an existing page? Launching something new and exciting? Start a project discussion. And we’ll explore how I can give you a sales page that drives revenue and shatters sales goals.

Big wins, short timeframes:

Sales Page Case Study:

$150,000 in 2.5 days: "her sales page was sharp and convincing"

"We hired Paige to write a long-form sales page. Yup, our copywriting team hired an outside copywriter to write our sales page... for a sales page course. Needless to say, our expectations were through the roof.

But Paige more than delivered. Her sales page was sharp and convincing. Bonus points for her managing this project like the pro she is - including setting good deadlines, hitting 'em all and running interviews, copy review meetings and more."
Joanna Wiebe
Founder, Copyhackers

Put the copywriter who has doubled, tripled, and even septupled conversions to work for you.

For nearly a decade, I’ve helped up-and-coming brands all over the world drive millions of dollars in revenue with messaging that speaks to the hearts and minds of their ideal buyers. 

And I’ve seen over and over again that: 

Messaging can either fuel your growth or suffocate it.

That’s because every single sale depends on your copy’s ability to, first, get people to pay attention and, then, take action.

When your marketing messages miss the mark, prospects to tune you out and turn to your competitors. Which means:

To build a marketing growth engine that earns you the envy of your industry and the awe of your team, you must have high-performing pages, emails, and ads. 

Now you have a partner who can write them.

Paige Swaffer (formerly Poutiainen) is a Copyhackers-certified Conversion Copywriter.

What clients enjoy most about working with me:

Proven process a with record of results

Give your project every advantage when you partner with a conversion copywriter with a proven process and the case study stats to back it up.  

Data-driven decisions + a purchase profile

Before I write a word, I do a deep dive into buyer behavior and develop a purchase profile based on real experiences. So you get more reliable results.

Structured, stress-free experience

Value good communication? Me too. Breathe easier with weekly email updates, live copy presentations, and a timeline tracker. How refreshing!

Sales Page Case Study:

165% more sales in 7 days: "She knows her stuff, big time..."

“Working with Paige has been an amazing experience all around. Her skill as a copywriter paired with her incredible attention to detail made this process seriously easy. She knows her stuff, big time. I couldn’t be any more impressed.

Our launch funnel saw a whopping 165% increase in immediate revenue over the 7-day period. And our memberships have had an increase of 366% in new trials over 2 weeks. I expect that number to increase by quite a lot over the coming weeks. Hire Paige. You won’t regret it. Neither will your bank account.”
David Russell
Co-founder, Centre for Shamanism

At 1:11, peep the process I use to write highly profitable pages.

Because writing samples don’t show the whole story.

It's why Both founders and marketers leave rave reviews:

"I was blown away by both her skill and streamlined process..."

“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”
Ryan Schwartz
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. Her work was as outstanding as I was hoping it to be.”
Alonso Chehade
Sales Readiness Group
“Paige's audit on my launching funnel has completely transformed how I view my own programme. Her insights are so well considered and the research that she put into my audit was astonishing... "
Luci McPherson
The Creative VA Blueprint
“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects and make the process smooth and easy..."
Amy Posner
Amy Posner Copywriting
“Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far!"
Andrea Taylor
Professional Photographers of America
"I am very satisfied with her structured way of working and the actionable feedback that I was able to apply almost word for word. I will definitely ask Paige to look at my sales copy again..."
Paco Vermeulen

The #1 question new clients ask: "What kind of results can I expect?"

Plus answers to other smart questions:

I can’t predict future performance. What I can tell you is that my work has doubled, tripled, and even septupled (7x) baseline metrics in the first 30 days of testing. 

The results you ultimately see are also influenced by your audience size, traffic source, ad campaigns, among other factors.

The good news is, I do calculate realistic performance projections after learning more about your sales page and the campaign that surrounds it. We’ll talk through all the details in a (free) conversion chat

Absolutely. After our conversion chat (AKA consult call), I’ll send you a handful of writing samples and case studies that are most relevant to your project.

If you’d like to see example of my work before booking a call, you can request sales page samples here.  

Yep. I work on a per-project basis, not on retainer. That means: If we’re a fit and I have an opening and you want it, you’re in.

Nope. The #1 reason I’m able to bring so much persuasive power to projects is because I intentionally specialize in conversion-focused sales copy. That’s my zone of genius. 

If you need support beyond copy (like page design), I’m happy to refer you to other talented “geniuses” in my network.

Maybe. I’ve worked across multiple industries, from promoting training programs for a spiritual school to generating leads for a B2B sales consulting company. 

My experience is diverse. And I find that’s an advantage for clients for a few reasons: 

  1. I haven’t worked with your competitors. So you can trust I’m invested in helping you stand out.
  2. I bring in fresh and exciting ideas inspired by other industries.
  3. I’m not affected by industry “blindness.” It’s common for me to spot opportunities that industry insiders don’t see. 

Send ‘em over! Email me at Or start a chat in the corner of the screen. 

Sales Page Case Study:

131 new clients in 30 days: "We brought in so much work we had to shut it down..."

Eager to scale up service sales for a new customer segment, the CEO of Global Regency hired me to help him convert clients. 

30 days after the initial launch, this page brought in 131 new paying clients (not just leads) and generated so much work on the backend that the team had to shut it down to catch up. 

"Paige has been amazing to work with. Incredibly organised, efficient, and on the mark. Her work always exceeds expectations."
David Hoffman
CEO, Global Regency

Partner with a skilled conversion copywriter. And set your page up to shatter sales goals.

The reality is, when you work with a conversion copywriter who can give your sales pages the persuasive messaging they deserve, big wins are not only possible.

They’re probable.

To start a project conversation, please send me a few details about your sales page needs. 

I’ll reach out in 1-2 days to set up a short chat.