The Starter Email Newsletter Strategy (for when you don’t know where to start)

The great thing about the 90-Day Newsletter Planner is that it can be customized to fit ANY email newsletter strategy.

Yes, you can turn whatever strategy you’re currently using into a GET. IT. DONE. marketing system.


What if you don’t have an email newsletter strategy yet?

What if you don’t know how often you should email your list?

Or what you should say in those emails?

This quick article is for you!

First, let me say something important:

I don’t believe there’s such a thing as a perfect strategy. I believe in logical (better if proven) strategies that are EXECUTED CONSISTENTLY.

So, if you don’t have an email newsletter strategy yet…

Spend the next 90 days building your consistency and marketing muscle with the STARTER email newsletter strategy.

In the next few minutes, we’re going to put together a starter strategy that you can execute consistently for 90 days, so you can…

  1. build a strong marketing muscle and
  2. start to see what’s working/not working for your biz (then adapt accordingly).

Here we go.


1. Decide on an emailing frequency you can commit to:

  • Weekly ( ← recommended)
  • Bi-monthly AKA every other week ( ← still pretty good)
  • Monthly ( ← okay place to start if you absolutely can’t commit to more often)

Most major online marketers agree that weekly is most effective based on their data and testing. Notice that’s how often big brands in the online marketing space (e.g. Amy Porterfield) email.

2. Focus your emails on answering questions.

Yes, there are other types of topics you can send.

However, the easiest place to start is by answering the most common questions your ideal buyer asks about the topics where you have expertise.

Also, notice that’s exactly what I’m doing right now. 🙂

Use my online conversation mining technique to do some quick research and load up on potential topics to write about.

3. Decide what day do you do the work and what day you send emails.

Knowing this helps make writing newsletters more actionable.

For example, I write my emails on Wednesday and send them on Thursday.

When I’m working through my 90-day automated planning routine, I only schedule newsletter tasks on Wednesday. Then “schedule to send on Thursday” is a checklist item on my email writing workflow.

When thinking through the best time to send emails…

Don’t overthink it.

Of course, if you know your subscribers aren’t opening emails on Saturday, then obviously don’t email on Saturday.

Other than that, there’s no such thing as a “perfect” day or time.

Approach it logically.

Take into account any data if you have it.

Then send emails consistently.

That’s it.

4. Finally, write down what you just decided.

That’s your STARTER email newsletter strategy.

Remember, consistency is key. An “okay” strategy with consistent execution will outperform a “perfect” strategy with poor execution.

Now, you’re ready to turn your starter strategy into a keep-me-consistent marketing system.

The 90-Day Newsletter Planner will show you how to set up a system to prep, plan and push out newsletters consistently, so you can build trusted relationships that turn into profitable purchases.

Share this post:


Subscribe and score juicy sales-boosting insights you won't hear anywhere else.

A few times a month, you’ll get my best marketing tips, in-the-wild copy reviews, and firsthand experiences solving real-world conversion problems. Sign up for weekly-ish emails. Unsubscribe anytime.