Copy Review #006: Free Workout Plan Landing Page | “Free” isn’t a value prop…

“Free” isn’t a value proposition.

If you want to boost signups for all your freebies, watch me optimize this free workout landing page. And grab next-level copywriting tips like:

  • How to spot (and avoid) emotionally charged words. Why? Because if you trigger too much resistance, potential leads will happily pass up on downloading your freebie.
  • How to modify keywords to soften disbelief. So you can tap into the mindset path that’s more open to your offer.
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