Category: Websites

Copy Review 011: 33+ Headlines for an e-Comm Homepage

Paige Swaffer August 27, 2023

Writing headlines is hard. Giving yourself permission to write crappy ones makes it easier. If you don’t believe me, just watch this video. You’ll peek over my shoulder as I brainstorm a buttload of headlines

Copy Review #007: Watch me optimize a meal delivery service homepage in real time

Paige Swaffer March 28, 2023

If any section of your website deserves extra lovin’ (i.e. messaging attention), it’s your homepage hero section. On most websites, this critical chunk of copy has to work hard to hook both first-time and repeat

Paige Swaffer

Conversion Copywriter

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