Category: Sales Funnels

How to attract the right people with your lead magnet

Most business owners with even a basic understanding of marketing understand the importance of a lead magnet. In a nutshell, it’s something you offer for free in exchange for a bit of information (usually an email address). It helps you add subscribers to grow your email list, aka your lead

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Funnels vs. landing page vs. website: Which should you use?

Super confused when it comes to the differences between landing pages, websites, and sales funnels? It’s understandable. People are often using them interchangeably (when, in fact, they aren’t the same thing). Let me help you clearly understand the differences and the role of each one. Plus, I’ll share what I

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Inside Being Boss’s CEO Day Kit Quiz Funnel

Ever wondered what a simple quiz funnel looks like from the inside? In this video, I’m taking you behind the scenes of a quiz funnel blueprint put together by the talented ladies at Being Boss for their CEO Day Kit. Join me in the video below.

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4 Smart ways to fix your lazy lead-gen (aka freebie) funnel

Most lead gen funnels aren’t working hard enough for your business. They don’t attract the right people to the party. They miss opportunities to build trust and credibility, and they don’t do a good job of leading a new subscriber to the next step in the funnel. Learn four simple

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This is what drives a funnel strategist nuts about sales funnels

“What drives you nuts about funnels?” A close friend and colleague asked me this recently in preparation for a funnel workshop I’m hosting for a talented group of copywriters. Today, as I spend this snowy, sunny day (rare in Finnish winter) eyeball deep in research prepping for that very workshop,

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Funnels are not a magic solution to all your biz dev problems

Automated funnels are all the craze right now. I hear from hopeful entrepreneurs + business owners every single day who are ready to “automate their sales”. But many times I find: Businesses who want automated sales aren’t ready to automate. Why? Because they don’t have the right foundation in place to

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Paige Swaffer

Conversion Copywriter

Paige helps growth-hungry teams uncork hidden profit potential with campaign copy that converts.

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Score juicy learnings you won’t hear anywhere else like how cellulite helped me write for resistance-riddled prospects.

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My work has helped clients lift launch sales by 165% in 7 days, boost new trials by 790% in 1 month, and bring in a whopping $150,000 in course sales in 2.5 days. 

Let’s explore what I can do for you.