How to tap into your buyer’s state of mind to grab attention (not get ignored)
Paige Swaffer
May 2, 2019
As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the products and services you’re selling. Isn’t it obvious why they need this? ← Nope. It isn’t. It’s no surprise that a big challenge for companies of all sizes is how to get
