How to speak the voice of the customer to boost conversions on your sales page
Paige Swaffer
November 20, 2018
One of the pillars of creating a high-converting sales page is connecting with your reader. That sounds great. But how do you actually do it? In conversion copywriting, we use the “voice of the customer” to connect with our readers and increase conversions on the sales page. Here’s what that means. The
