The conversion copywriter that helps you:

See shockingly more customers and clients. With persuasive pages, emails, and ads.

Whether you want to fill your pipeline with promising leads, close cart on more lucrative launches, or scale sales to new heights…

Work me to get the marketing messages (AKA copy) you need to improve conversions, drive revenue, and hit your most ambitious growth goals.

trusted by the top-tier teams at:

Subscribe and score juicy sales-boosting insights you won't hear anywhere else.

A few times a month, you’ll get my best marketing tips, in-the-wild copy reviews, and firsthand experiences solving real-world conversion problems. Sign up for weekly-ish emails. Unsubscribe anytime.

Fill your campaigns with high(er)-converting copy. And watch your business growth explode.

That’s because increasing conversions not only nets you more leads and sales. It also boosts your ROI and ROAS, widens your profit margins, and slashes your CPA and CPL. Intrigued? Come to me for:

Sales Pages

Close the sale and capitalize on the momentum the rest of your marketing has worked so hard to create.

Sales Emails

Help skeptical subscribers leap off the fence of indecision and power-scroll to the buy button.

Landing Pages

Pinpoint qualified prospects from crowds of not-a-fit strangers with free offers. And grow your email list.

Nurturing Emails

Earn sales-critical credibility points with new subscribers. And prime them for future purchases.

Social Ads

Stop the mindless social media scroll. Get the click. And fuel your sales systems with qualified traffic.

Websites

Pave pathways to your offers and make the most of traffic from your SEO-optimized pages and posts.

Copy Case study:

165% more sales in 7 days: "She knows her stuff, big time"

“Working with Paige has been an amazing experience all around. Her skill as a copywriter paired with her incredible attention to detail and intuition made this process seriously easy. She knows her stuff, big time.

Our launch funnel saw a whopping 165% increase in immediate revenue over the 7-day period. And our memberships have had an increase of 366% in new trials over 2 weeks. I expect that number to increase by quite a lot over the coming weeks.”

David Russell

Co-founder, Centre for Shamanism

Meet the copywriter who has doubled, tripled, and even septupled conversions in the first 30 days of testing.

For nearly a decade, I’ve helped up-and-coming brands all over the world drive millions of dollars in revenue with messaging that speaks to the hearts and minds of their ideal buyers.

And I’ve seen over and over again that:

Messaging can either fuel your growth or suffocate it.

That’s because every single sale depends on your copy’s ability to, first, get people to pay attention and, then, take action.

When your marketing messages miss the mark, prospects to tune you out and turn to your competitors. Which means:

To build a marketing growth engine that earns you the envy of your industry and the awe of your team, you must have high-performing pages, emails, and ads.

Now you have a partner who can write them.

Paige Swaffer (formerly Poutiainen) is a Copyhackers-certified Conversion Copywriter.

What clients enjoy most about working with me:

Proven process a with record of results

Give your project every advantage when you partner with a conversion copywriter with a proven process and the case study stats to back it up.

Data-driven decisions + a purchase profile

Before I write a word, I do a deep dive into buyer behavior and develop a purchase profile based on real experiences. So you get more reliable results.

Structured, stress-free experience

Value good communication? Me too. Breathe easier with weekly email updates, live copy presentations, and a timeline tracker. How refreshing!

Copy Case Study:

$150,000 in 2.5 days: "her sales page was sharp and convincing"

"We hired Paige to write a long-form sales page. Yup, our copywriting team hired an outside copywriter to write our sales page... for a sales page course. Needless to say, our expectations were through the roof.

But Paige more than delivered. Her sales page was sharp and convincing. Bonus points for her managing this project like the pro she is - including setting good deadlines, hitting 'em all and running interviews, copy review meetings and more."

Joanna Wiebe

Founder, Copyhackers

Finally, stop fussing and failing with your marketing messaging.

And free up you and your team to focus on other initiatives. I'll take over from here.

Done-for-you copywriting

Get pages, emails, and ads engineered to turn ideal buyers into actual buyers.

Put your campaigns in experienced hands. So you can skip the tiresome trial-and-terror testing. (We’ll still test but, intentionally, with data-inspired hypotheses.) Toss out the terrible-fit templates. And put your team on the express path to results.

Eye-opening copy Assessments

Level up the selling power in your current campaigns. I’ll show you how.

Emails getting ignored? Pages losing leads? Sales more of a trickle than a steady stream? Get quick and personalized feedback to improve underperforming assets. With copywriting suggestions and lightning-fast delivery in 7 days or less.

Both founders and marketers leave rave reviews:

"I was blown away by both her skill and streamlined process..."

“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”

Ryan Schwartz

Copyhackers

“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. Her work was as outstanding as I was hoping it to be.”

Alonso Chehade

Sales Readiness Group

“Paige's audit on my launching funnel has completely transformed how I view my own programme. Her insights are so well considered and the research that she put into my audit was astonishing... "

Luci McPherson

The Creative VA Blueprint

“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects and make the process smooth and easy..."

Amy Posner

Amy Posner Copywriting

“Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far!"

Andrea Taylor

Professional Photographers of America

"I am very satisfied with her structured way of working and the actionable feedback that I was able to apply almost word for word. I will definitely ask Paige to look at my sales copy again..."

Paco Vermeulen

InterestExplorer

Copy Case Study:

58% boost in conversions in 2 weeks: "Paige blew me away with her audit"

"Wow. Paige has blown me away with the thoroughness of her audit. Very professional and easy to work with. Highly recommend!

I believe that we had a 58% increase in our conversion rate [in the last 2 weeks] and her copywriting changes played a big part in that."

Kimberly Taylor

Take Back Your Temple

Imagine high-fiving your team as you realize: "We had our biggest promo ever!"

Then Discuss your project with me.

The reality is: When you work with a conversion copywriter who can give your funnels, campaigns, and launches the persuasive messaging they deserve, big wins are not only possible.

They’re probable.

Start a project conversation. Together, we’ll dive into your conversion challenges, campaign details, growth goals, and more. So we can pinpoint your best conversion-boosting opportunities. And bring your team a well-deserved win.

Still exploring?

Test drive the techniques and tactics I use to write high-powered promos.

Writing samples can’t show you the whole story. So why not take my brain for a strategic spin?

Watch these snack-sized copy tutorials to see what conversion-critical decisions are made before the first word goes into a Google doc.