Sales Funnel Copywriter

Turn your training program into a

Hi, I’m Paige Poutiainen (AKA The Impact Copywriter). I help companies like you sell more digital courses, coaching packages, and memberships programs online with strategic selling systems (aka funnels) and words purposefully curated to convert.

You’re an expert in what you do, just not an expert in selling what you do.

There’s an art and a science to selling your stuff on the web.

That means, even though you have amazing programs, selling them online takes a lot more than proudly pushing publish.

If you’re program isn’t selling at all… 
Or if it’s not selling well enough…

That’s where I come in with sales funnel copywriting.

What you’ve heard about sales copy is true. The right words can help you drive traffic, attract new potential customers, and move them through the funnel towards that big, beautiful buy button.

Yep, I know it works because I’ve helped clients achieve results like these:


$150K in 2.5 days

via a long-form sales page


131 clients in 30 days

via a webinar campaign


58% lift in sales

via a full funnel review

Wanna know my secret?

The key to unlocking more sales is in the... process!

That’s right. In. The. Process. 

Instead of guessing my way through your funnel, I take the time to investigate why people buy. I layer those voice-of-customer insights into proven persuasion frameworks. The result: 

Words that are deliberately crafted to sell. 

For more signups, subscribers and sales, here's how I can help:

From single elements (like sales pages) to full funnels, I write conversion-focused words purposely engineered to turn your ideal buyers into actual buyers. Not entirely sure about your strategy? I can advise you there too.

  • Sales Pages

    sales page reviews, sales page optimization, new sales pages

  • Sales Emails

    email reviews, email optimization, new email sequences

  • Landing Pages

    landing page reviews, landing page optimization, new landing pages

  • Facebook Ads

    ad copy reviews, ad copy optimization, new Facebook ad copy

  • Lead-Gen Funnels

    funnel copy reviews, funnel copy optimization, new lead-gen funnels

  • Webinar Funnels

    funnel copy reviews, funnel copy optimization, new webinar funnels

  • Funnel Strategy

    strategy reviews, new funnel strategy and mapping

Don’t know exactly what you need? That’s cool. We’ll start by planning a smart, strategic sales strategy! (← Honestly, it’s my favorite part!)

"Paige is good. Dangerously good. I was blown away..."

How does one get “dangerously good”? Simple. You do it with a steadfast focus on mastering your craft. 

I’m both a Digital Marketer-certified funnel strategist and Copy Hackers-certified conversion copywriter.

That means I stay on top of what works and what doesn’t, so I can help you make the right moves.


“Our copywriting team hired an outside copywriter to write our sales page… Needless to say, Our expectations were through the roof. But Paige more than delivered. Her sales page was sharp and convincing.”

Founder, Copyhackers


“Paige is good. Dangerously good… I was blown away by both her skill and her streamlined process. Highly communicative throughout, on-point with her timelines/delivery wickedly good at writing conversion copy.”

Trainer, Copyhackers


“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. A couple of weeks later, I tell you, she didn’t disappoint. Her work was as outstanding…”

Marketing Director, Sales Readiness Group


“I was blown away by her talent. Not only is she an incredibly capable copywriter, she’s got marketing chops and that elusive talent — the ability to manage projects, collaborate with colleagues and make the process smooth and easy. To me, that’s the whole package.”

Conversion Copywriting Coach


“Paige went through the entire map for the funnel with me and was able to quickly identify a few issues that could help with the lack of conversion. She also discovered an overlooked opportunity for lead generation in the current funnel that is a quick and easy win for the client.”

Digital Strategist


I know the term ‘ninja’ is so 2012, but I don’t care! Paige is a 2019 marketing ninja who gets funnels, conversion copywriting & systems better than 99.99999% of the marketers I know. If I could rent her brain on the regular, I would. Oh wait, I did.

Conversion Copywriter

It’s no secret: Selling online can be hard.

Hire a professional sales funnel copywriter to help you turn more ideal buyers into actual buyers

Let’s partner up. Click below to start a conversation with me: