With attention-grabbing Facebook and Instagram ads. How? By partnering with a conversion copywriter who writes high-performing social ads.
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Here's the thing about social ads:
every selfie, every smile-sparking memory, every market listing your prospect has recently peeked at, and every single update that happens in their network every second of every day.
In other words, your ad isn’t just competing for attention against other companies.
Your ad is competing for attention against every aspect of your prospect’s online life.
This means:
If you want to tap into click-happy crowds of millions of potential leads on Facebook and Instagram (TikTok too!), your creatives and copy must work together to break through the noise.
Because:
Your ads go ignored, leaving your funnel without the fuel it needs to turn scrollers into sales, as you stare disappointingly at the ad manager, stuck as to why so few people seem to care about what you’re promoting.
You watch your click-through rate climb higher and higher, even outperforming industry averages, as your ads put the sales-sparking life back into your funnels, launches, and other business-critical campaigns.
>> So, right now, you might be wondering: <<
Don’t get me wrong. On Facebook and Instagram, testing is still key. The issue is too many teams equate test with guess.
And that’s ^ a big reason for your performance problems.
Guess testing is a waste of ad spend.
Because guesses – assumptions, too – are often wrong. And especially with ad copy, messaging mistakes cost money. A lot of money.
The messages you choose for your ad tests should be intentionally selected.
But to be intentional, you have to first know why browsers become buyers, not just in general, but specifically for the product, program, or package on offer.
So if your ads are thrown together without so much as a thought to the prospect’s stage of awareness, their job to be done, and core motivators…
Or if you’re thinking, “um… what’s stage of awareness?”…
You’re going to love this process.
I study the conversion context for your existing customers and clients. My process involves…
As a result, I propose ads with a rock-solid selling foundation.
You get more qualified clicks.
And, as the algorithm puts you in front of more right-fit prospects, your campaigns send crowds of potential buyers back to your landing pages and sales pages.
The most exciting part?
AD COPY CASE STUDY:
A financial advisor approached me for help optimizing a lead-generating campaign.
After a thorough review, I made dozens of strategic and copy-specific suggestions both for the landing page and the associated Facebook ad.
Just weeks later, my client reported a 17.53% conversion rate, nearly double the industry average (9.09%).
Ad COPY CASE STUDY:
This consultant hired me to create a lead-focused campaign that would bring in higher-quality leads and support closing more deals more easily and with less time-wasting calls.
I completely overhauled an ad-driven VSL funnel that started with 3 talking-head video ads (to cold traffic), which led to a VSL opt-in page.
Roughly 45 days after initial testing, my client reported a happy 2% CTR on the ads and a 30% opt-in rate on the following landing page.
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Delighted clients, rave reviews:
I can’t predict future performance. (Though, I wish I could!) What I can say is that past ads I’ve written have seen 2% CTRs and 30%+ opt-in rates.
The lift you ultimately see will be influenced by your targeting strategy, the current state of your ad copy right now, the size of your ad spend, and other factors.
Absolutely. After our conversion chat (AKA consult call), I’ll send you a handful of writing samples and case studies that are most relevant to your project.
Always! I work on a per-project basis, not on retainer. That means: If we’re a fit and I have an opening and you want it, you’re in!
Nope and nope. The #1 reason I’m able to bring so much persuasive power to projects is because I intentionally specialize in conversion-focused sales copy.
That’s my zone of genius.
If you need support beyond copy, I’m happy to refer you to other talented “geniuses” in my network.
On a side note: I do provide design recommendations whenever relevant to support the copy I write. I also bring issues to your attention whenever I notice that the creatives and/or ad setup parameters seem to be in conflict with the ad strategy and proposed copy.
Maybe. I’ve worked across multiple industries, from promoting training programs for a spiritual school to generating leads for a B2B sales consulting company.
Within sales copywriting, I specialize by offer type – not industry.
And I find that’s an advantage for clients for a few reasons:
Send ‘em over! Email me at hello@theimpactcopywriter.com. Or start a chat in the corner of the screen.
Finally, make your ad spend matter.
Click the button below. Share a few details about your ad campaigns and business goals. And I'll reach out to set up a quick call.
Click ^ to schedule a complementary chat.