Facebook ads that stop the scroll and get the click

Facebook Ad Copywriter

If you wanna turn more Facebook users into leads, subscribers, customers, or clients, pay attention to…

the words you’re using to get their interest.

The right words can help you stop the scroll, grab attention, and get the click. 

The right words lead potential buyers closer to that big, beautiful BUY button.

But… The wrong words? 

The wrong words get no reaction whatsoever, letting your ideal buyers scroll on like your ad never ever existed. 

Scroll on, my wayward son. 🎶

Turning Facebook viewers into click-happy fans who pay you is a bit more complex than most business owners think.

It requires a deep understanding of why people buy. 

And it requires ad copy that communicates that in the best way.

Those words are the right words.

So, when your Facebook ads aren’t getting the attention, interest, and clicks you were hoping for… 

When you’re stuck as to why NO ONE seems to care about what you’re promoting…

It’s because your ads are missing the right words.  

Let’s fix that, shall we? 

"The campaign she wrote for us has been harnessing way above average results..."

"Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far! I highly recommend her services."
Andrea Taylor
Professional Photographers of America

Bring in an experienced copywriter with a track record of results.

Hi, I’m Paige. 

As a certified conversion copywriter, I’m trained in the art and science of writing ad copy that converts. 

And guess what? 

The process I use works! 

Words I’ve written have directly made $12,900 – $150,000 for my clients. 

Whether you’re looking for some quick professional guidance or an experienced partner to come in and write all your ads for you, I can help.

Paige Swaffer (formally Poutiainen) is a certified conversion copywriter.

“Paige is good, dangerously good”

… and other things experts say about working with me:

“Our copywriting team hired an outside copywriter... Needless to say, our expectations were through the roof. But Paige more than delivered. Bonus points for her managing this project like the pro she is”
Joanna Wiebe
Copy Hackers
“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”
Ryan Schwartz
Copy Hackers
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. I tell you, she didn't disappoint. Her work was as outstanding as I was hoping it to be.”
Alonso Chehade
Sales Readiness Group
“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects... and make the process smooth and easy. That's the whole package.”
Amy Posner
Amy Posner Copywriting

Just how does a conversion copywriter think through writing Facebook ads that get the click?

Here, I’ll show you. Watch me dissect these in-the-wild Facebook ads.

Here's what makes me different:

Instead of guessing my way through your ad copy...

I take the time to investigate why people buy.

Then I layer those ideal buyer insights into proven persuasion frameworks. 

And we get:

Ads that are deliberately crafted to sell. 

That’s because they’re aligned with what buyers care about most.

Ad Copy
Conversion
Factors:

Voice-of-Customer (Why Buy) Research

I do in-depth research to learn what your buyer needs to read, see, and believe to buy.

Proven Persuasion Frameworks

I combine insights with persuasion frameworks to write ads that are engineered to convert. 

An Always Be Optimizing Mindset

Ad success requires testing. That’s why I provide you with data-backed copy variations.

discuss your AD project

Ramp up results.
Put your ads in a pro's hands.

Partner with an experienced copywriter with a track record of results. Pieces I’ve written have directly made $12,900 – $150,000 for my clients in surprisingly short timeframes.

“Our copywriting team hired an outside copywriter... Needless to say, our expectations were through the roof. But Paige more than delivered.”
Joanna Wiebe
Copyhackers

Client Wins:

More questions? Please send them to hello@theimpactcopywriter.com.