Facebook ads that stop the scroll and get the click

Facebook Ad Copywriter

If you wanna turn more Facebook users into leads, subscribers, customers, or clients, pay attention to…

the words you’re using to get their interest.

The right words can help you stop the scroll, grab attention, and get the click. 

The right words lead potential buyers closer to that big, beautiful BUY button.

But… The wrong words? 

The wrong words get no reaction whatsoever, letting your ideal buyers scroll on like your ad never ever existed. 

Scroll on, my wayward son. 🎶

Turning Facebook viewers into click-happy fans who pay you is a bit more complex than most business owners think.

It requires a deep understanding of why people buy. 

And it requires ad copy that communicates that in the best way.

Those words are the right words.

So, when your Facebook ads aren’t getting the attention, interest, and clicks you were hoping for… 

When you’re stuck as to why NO ONE seems to care about what you’re promoting…

It’s because your ads are missing the right words.  

Let’s fix that, shall we? 

"The campaign she wrote for us has been harnessing way above average results..."

"Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far! I highly recommend her services."
Andrea Taylor
Professional Photographers of America

Trusted by:

If you're looking for an experienced sales copywriter with a track record of results...

Hi, I’m Paige. 

As a certified conversion copywriter, I’m trained in the art and science of writing ad copy that converts. 

And guess what? 

The process I use works! 

Words I’ve written have directly made $12,900 – $150,000 for my clients. 

Whether you’re looking for some quick professional guidance or an experienced partner to come in and write all your ads for you, I can help.

Paige Poutiainen is a Copy Hacker's certified conversion copywriter.

Work with
me because:

Writing with results

Copy pieces I’ve written have directly made $12K – $150K for my clients.

Officially certified

I have the skills and experience to help you hit KPIs and sales targets.

Easy to work with

I manage projects with structured workflows and regular check-ins. 

Just how does a conversion copywriter think through writing Facebook ads that get the click?

Here, I’ll show you. Watch me dissect these in-the-wild Facebook ads.

Here's what makes me different:

Instead of guessing my way through your ad copy...

I take the time to investigate why people buy.

Then I layer those ideal buyer insights into proven persuasion frameworks. 

And we get:

Ads that are deliberately crafted to sell. 

That’s because they’re aligned with what buyers care about most.

Ad Copy

Voice-of-Customer (Why Buy) Research

I do in-depth research to learn what your buyer needs to read, see, and believe to buy.

Proven Persuasion Frameworks

I combine insights with persuasion frameworks to write ads that are engineered to convert. 

An Always Be Optimizing Mindset

Ad success requires testing. That’s why I provide you with data-backed copy variations.

“Paige is good, dangerously good”

… and other things experts say about working with me:

“Our copywriting team hired an outside copywriter... Needless to say, our expectations were through the roof. But Paige more than delivered. Bonus points for her managing this project like the pro she is”
Joanna Wiebe
Copy Hackers
“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”
Ryan Schwartz
Copy Hackers
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. I tell you, she didn't disappoint. Her work was as outstanding as I was hoping it to be.”
Alonso Chehade
Sales Readiness Group
“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects... and make the process smooth and easy. That's the whole package.”
Amy Posner
Amy Posner Copywriting

What level of Facebook ad copy support best fits your business?

From reviews to custom done-for-you projects, here’s how I can help:

Ad Copy Review (with suggestions)

starting at $750

In this 1-hour review, you get a conversion-focused analysis of your existing Facebook ad copy. 

You also get strategic and copy-specific suggestions for strengthening your ads. 

Click ^ for more about copy reviews.

1-Day Ad
Copy Intensive

starting at $1500

In this 5-hour intensive, I write or rewrite as many ads as possible (to match the strategy provided).

You get fresh or updated ad copy with angles, headlines, length variation to test.

Click ^ to fill in the project questionnaire.

Ad Copy

starting at $5K

In a custom done-for-you project, you get a professional partner who’s invested in your success.

You can get ad copy for your campaigns AND also for your emails, landing + sales pages. 

Click ^ to fill in the project questionnaire.

Have questions? Please send them to hello@theimpactcopywriter.com.

"Do you guarantee ad performance?"

… and answers to other smart questions:

With any online marketing, especially Facebook ads, testing is paramount!

That’s why I provide testing options for ad angles, headlines, long vs. short copy, and more. 

No experienced copywriter can truly guarantee performance (without testing). 

Here’s what I can guarantee: 

I promise you will get ad copy that’s aligned with your strategy and the insights from our ideal buyer research.

Copy reviews come with a 7-business day turnaround time. 

Copy written during an intensive is delivered the day following the intensive.

For custom projects, I provide an estimated timeline based on the scope.

Your copy is provided in Google doc format. Intensive and custom project clients also get a PDF version.

Links and files are emailed to you.

I’ve written winning copy for a variety of niches.

I’m able to do that successfully because of my voice-of-customer research process AKA “why people buy” research.

Occasionally, I will come across a niche that just isn’t a good fit. In that situation, I do my best to make you a copywriter referral. 

To make sure we’re the right fit, please submit the project questionnaire. And I’ll let you know either way.

Please note: Your niche is NOT an issue for ad copy reviews, only for done-for-you intensives or projects. 

Yes, most likely.

Beyond Facebook ads, I write copy for the sales funnel, including the words you need for your landing pages, sales pages, and sales emails. 

Need something else? Please email me and ask! 


Yep! I was born and raised in the United States, so I write fluently in US English.

Though I know A LOT about ad strategy (because it helps me write better performing ad copy), I don’t specialize in managing ad campaigns.

You’ll need to partner with a Facebook ad strategist or Facebook ads manager for that. 

That said, I do provide feedback or insights if I see that your strategy isn’t aligned with what I’ve learned from the ideal buyer (i.e. VOC) research.

Nope. That’s the role of your ads manager.

I do prefer to work closely with your ads manager (or whoever is doing this) to learn from past campaigns and design new ad copy tests. 

I provide ideas and suggestions for creatives that support the copy I write.

The creation of those images, illustrations, or videos is not a service I provide. The only exception is a video script, which does fall under my role as a sales copywriter. 

I’m a copywriter, y’all, not a designer. 🙂 


More questions? Please send them to hello@theimpactcopywriter.com.