Copywriting services

"Paige is wickedly good at writing conversion copy"

As a certified conversion copywriter, I have the skills, training, and experience to help you bring in more of what your business needs to thrive.

That means: 

I can help you find the words that’ll drive traffic, attract your ideal buyers, and move them through the funnel towards that big, beautiful buy button.

Writing with results

Copy pieces I’ve written have directly made $12,900 – $150,000 for my clients.

Certified by Copyhackers

I have the skills, training, and experience to help you hit KPIs and sales targets.

Organized + easy to work with

I manage projects with structured workflows and regular check-ins. 

Oh, you're interested in getting results?
I use copywriting techniques that work

I know because I've helped my clients get big wins like this:

Copy Hackers made $150,000 in less than 3 days

Copy Hackers, a major online copywriting training company, hired me to write a long-form sales page to promote a new premium copywriting course. 

At the end of the 2.5-day promo, they reported $150,000 in course sales. 

GlobalTQM added 131 new paying clients in a month

GlobalTQM, a professional sourcing office in China, hired me to write a sales page to promote an entry level offer to turn potential leads into new clients. 

Roughly 30 days following the webinar, the team had brought in 131 new paying clients. 

TBYT saw a 58% lift in new memberships in 2 weeks

Take Back Your Temple, a weight loss program for Christians, hired me to help them to optimize their funnel for more sales. 

Two weeks after acting on only a few of my suggestions, the team reported a 58% lift in new paying members. 

Want your copy to bring in wins like these?

Want to know how I do it?

The secret to writing copy that converts is in the...

… process! That’s right. 

In. The. Process. 

Instead of guessing my way through your funnel, I take the time to investigate why people buy

I layer those voice-of-customer insights into proven persuasion frameworks to write:

Words that are deliberately crafted to sell. 


Conversion-focused Strategy

We define key goals and KPIs, so I can propose the right conversion-focused strategy.

Voice-of-Customer Research

I do in-depth research to learn what your buyer needs to read, see, and believe to buy.

Proven Persuasion Frameworks

I combine insights with persuasion frameworks to write assets that are engineered to convert. 

For more signups, subscribers and sales, here's how I can help:

From single elements (like sales pages) to full funnels, I write conversion-focused words purposely engineered to turn your ideal buyers into actual buyers. 

Not entirely sure about your strategy? I can advise you there too.

  • Sales Pages

    sales page reviews, sales page optimization, new sales pages

  • Sales Emails

    email reviews, email optimization, new email sequences

  • Landing Pages

    landing page reviews, landing page optimization, new landing pages

  • Full Funnels

    funnel copy reviews, funnel copy optimization, new funnels

  • Websites

    website reviews, website copy optimization, new websites

  • Facebook Ads

    ad copy reviews, ad copy optimization, new Facebook ad copy

  • Funnel Strategy

    strategy reviews, new funnel planning

“What if I don’t know what I need?” 

That’s cool. I recommend you start with a consulting (strategy) session

Then we’ll transition you into the done-for-you path that best suits your needs.

“How much do you charge?” 

1-Day Copy Intensives start at $1500. Full done-for-you copywriting projects start at $5000/mo. 

“How are projects priced?” 

Projects or ongoing retainers are quoted at a fixed price (with a few exceptions) with monthly payments.

Here's the thing:

If you’re serious about getting more signups, subscribers, or sales, you don’t want to work with just anyone.

Experience matters. That's because...

Unless they’ve studied the art and science of selling online, the words you get won’t be much help.

Turning strangers into more signups, subscribers, and sales goes much deeper than the words on the surface.

That’s why it pays off to partner with a pro who understands what works, what doesn’t, and most importantly, why! 

Paige Swaffer (formally Poutiainen) is a certified conversion copywriter.

“Are all conversion copywriters certified?”  

Nope. Many “certified” ones only hold certificates of completion. They aren’t officially vetted by Copy Hackers.

Do you speak and write native English?”

Yep. Don’t let my last name fool you. I was born and raised in the US, so I speak and write US English fluently. 

"Paige is good, dangerously good”

… and other things clients say about working with me:

“Our copywriting team hired an outside copywriter... Needless to say, our expectations were through the roof. But Paige more than delivered. Bonus points for her managing this project like the pro she is”
Joanna Wiebe
Copy Hackers
“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”
Ryan Schwartz
Copy Hackers
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. I tell you, she didn't disappoint. Her work was as outstanding as I was hoping it to be.”
Alonso Chehade
Sales Readiness Group
“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects... and make the process smooth and easy. That's the whole package.”
Amy Posner
Amy Posner Copywriting

Plus, get an easy experience

"She's got marketing chops and the ability to manage projects—that's the whole package"

Sure, the end result’s important, but the experience matters too. 

I manage projects from beginning to end with structured workflows, weekly check-ins, and milestone meetings. 

That’s how we hit deadlines, and you never have
to worry about the status of your project.

"How do we get started?"

When you're ready for help turning more ideal buyers into actual buyers ...

On a logistical level, this is what you can expect:

1. You answer some questions.

To start a project conversation, fill in the short project questionnaire. I’ll ask key details about the problem, deliverables, timeline, and more. 

2. We discuss the best strategy.

We’ll set up a quick call to talk through more in-depth project details, goals, and KPIs. I’ll share my best strategy for moving forward. 

3. I make a detailed plan.

With a clearer picture of what your project needs, I’ll map a step-by-step plan with phases and detailed timeline to keep us organized and on track.

4. We sign a contract.

To protect us both, we’ll sign a service agreement that covers all the terms of the project, including the timeline, deliverables, milestones, payments, and more. 

Click below to start a project: