So... you wanna turn more strangers into subscribers, signups, and sales?

Pro Copy Reviews

Copywriting or “copy” (n.) = the words you use to promote your stuff

The right words can get people excited, enthusiastic, even eager, to get their hands on your stuff

You already know the right words can lead potential buyers closer to that big, beautiful BUY button. But… 

How do you know what words are the right words? 

Selling words? 

Words that touch the hearts (and wallets) of your best potential customer and clients? 

This is how:

IN a Pro Copy review:

Find out how to strengthen your copy, so it sells better

I analyze your websites, emails, landing pages, sales pages, or Facebook ads against conversion copywriting best practices, your strategy, and any performance data you’ve collected.

You get honest, constructive feedback as well as actionable wording suggestions to optimize your conversion rates. 

This is NOT about simple word swaps.

^ Those surface-level “this word vs. that word” changes don’t carry much impact on, well, anything. 

Instead, I focus on the deeper persuasion elements woven throughout from your headlines (or subject lines) all the way down to how you write your CTAs.

I show you what to change to get the biggest potential impact on signups, subscribers, and sales.

You get strategic and copy-specific suggestions ^^ like this.

Which of your online sales tools need a little extra lovin'?

Pro Copy Reviews are available for:

Sales Page Reviews

Turn more visitors into buyers.

Landing Page Reviews

Boost signups and new subscribers.

Website Reviews

Boost whatever's most important for your business.

Email Reviews

Get more opens and click-throughs.

Facebook Ad Reviews

Stop the scrolling and get the click.

Smart business owners want to know:

"Can a copy review *really* help me bring in more signups, subscribers, and sales?"

Yep, it can. And here's the proof:

With my help, this online membership boosted paid subscriptions by 58% in 2 weeks

“We ended up having 77 new members join over the last 4 days - plus our first new member to join at the new, higher rate this evening.

I believe that we had a 58% increase in our conversion rate and your copywriting changes played a big part in that.”
Kimberly Taylor
Online Membership Founder

Psst… More sales aren’t the only benefit clients get from their review results:

Linda used her insights for other projects

“I feel like I learned so much from that feedback. What you shared was beyond helpful and easy to comprehend. I have to do another sales page this week and all that will help."

Linda Perry
Soul Genius Branding

Jerry improved the first draft and learned about copy

“Paige astutely analyzed my rushed and very, very rough sales page draft... Her extensive feedback has helped me both improve my draft and learn the finest points of copywriting.”

Jerry Joseph
Senior Living Collaborative

Justin optimized his offer to be more "irresistible"

“With Paige's direction, we turned an OK offer into something irresistible. The right words will make or break a launch. If you want to be 100% confident, get Paige.”

Justin Blackman
Pretty Fly Copywriting

I know, I know. It's tempting to ask around for feedback in your Facebook groups, but...

You don’t want feedback from just anyone

That’s because:

Uninformed feedback can be downright DETRIMENTAL to conversions.

Unless they’ve studied the art and science of selling online, comments from well-meaning reviewers can lead you in the wrong direction.


Work with an experienced copywriter who understands what works and what doesn’t when selling online. 

Wouldn't it be great if you knew an experienced sales copywriter with a track record of results?

Well, now you do!

Hi, I’m Paige. 

As a certified conversion copywriter, I’m trained in the art and science of writing copy that converts. 

And guess what? The process I use works! 

Words I’ve written have directly made $12,900 – $150,000 for my clients. 

So, when you’re ready to bring in a partner who understands what it takes to bring in more of what your business needs to thrive…

I’m here to help. 

Paige Swaffer (formally Poutiainen) is a certified conversion copywriter.

“Paige is good, dangerously good”

… and other nice things people say about my work:

“Our copywriting team hired an outside copywriter... Needless to say, our expectations were through the roof. But Paige more than delivered. Bonus points for her managing this project like the pro she is”
Joanna Wiebe
Copy Hackers
“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”
Ryan Schwartz
Copy Hackers
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. I tell you, she didn't disappoint. Her work was as outstanding as I was hoping it to be.”
Alonso Chehade
Sales Readiness Group
“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects... and make the process smooth and easy. That's the whole package.”
Amy Posner
Amy Posner Copywriting
"Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far! I highly recommend her services."
Andrea Taylor
Professional Photographers of America
"Paige gets funnels, conversion copywriting & systems better than 99.99999% of the marketers I know... I hired Paige to partner on a sales funnel project that required big-picture strategy & attention to the finest of details."
Kira Hug
The Copywriter Club

The conversion-focused insights you get to help you measurably increase signups, subscribers + sales

... include:

Sales Strategy, Framework Feedback

to help you hit the best persuasive points for turning ideal buyers into actual buyers

Copywriting Suggestions

that you can copy and paste (almost) word for word to kickstart your next draft

Formatting Feedback

so that more people to stop, read, and reach that compelling call to action

Delivery in 7 business days

so you can start making changes to unlock more customers and clients quickly

1 Round of Q&A

(via email and recorded video) so that you get feedback on lingering questions, concerns, or ideas for moving forward

Your results and recommendations come in the form of:

1 Google doc marked up with your copy suggestions

1 recorded video of my analysis and recommendations

1 video or email response to your questions or ideas

Yes, of course!

Your results are always
customized to your business

When you request a review, I ask a series of questions about your business, strategy, past performance, offer, positioning, and ideal buyer. 

That means you customized suggestions that are actually useful – not generic advice you can read 133 times in blog posts all over the web.

After checkout, you’ll be directed to the copy questions: 

Curious? Sample the copy review process!

Watch me dissect this in-the-wild Facebook ad and make suggestions for strengthening the copy. 

Keep in mind, this video is a sample! 

A Pro Copy Review is more in-depth and based on the strategic info you provide.

It also comes with a heck-of-a-lot more copywriting (i.e. wording) suggestions. 

Plus, It's fast!

Get your conversion-boosting feedback in less than 2 weeks

Results are delivered in 7 business days or less. Here’s what you can expect:

#1. Answer copy questions.

Answer a few questions about your copy + strategy, so I can give you feedback that’s actually useful.

#2. You relax. I analyze.

I conduct my copy analysis and prepare your results and recommendations, including your wording suggestions.

#3. Start making edits!

You get everything delivered directly to your inbox. Dive in and start making conversion-boosting edits!

Choose a Pro Copy Review and let me help you boost your signups, subscribers + sales

Click the button below to order your copy review.

All copy reviews include a full analysis of the copy of your choice. 

You get: 

  • selling strategy feedback
  • framework feedback
  • copy (i.e. wording) suggestions
  • Google doc with your copy suggestions
  • Formatting feedback
  • Recorded video of results
  • 7-business day turnaround
  • 1 Q&A round

$950 per review

Click ^ to order your copy review. Checkout securely online.

Have questions? Please send them to

"Do I get usable copy?"

… and answers to other smart questions:

Yes, you will get usable copy. 

I provide some copy suggestions that can be used (nearly) word for word. 

When a deeper knowledge of the ideal buyer is required, I give templated suggestions that can be used with your minor tweaks. 

That said, a review does not include a full or partial rewrite of your copy.

If you’re looking for done-for-you copywriting, please contact me about the other service options available. 

Of course. (Who cares about generic?!) 

I ask you several key copy questions that helps me provide customized feedback and suggestions that are based on conversion copywriting best practices (i.e. what we know works).

You can trust you’re working with a pro that’s been vetted at the highest level in the conversion copywriting world. 

That’s because I had to prove my skills through a 6-month mastermind program, regular copy workshops and reviews, and by submitting “best of” portfolio for approval. 

Plus, my writing has a track record of getting results. 

Click here to go to the copy review checkout page.

30 days from now, would you rather be

stuck or selling?

The truth is: Poor performing copy won’t fix itself. 

Without action, a month from now, you’ll still be staring at your screen wondering why your stuff isn’t selling as well as you’d hoped. 

Maybe you’re making aimless tweaks, based on random feedback from your Facebook groups, that don’t actually do a thing for performance. 

You might be browsing for yet another course that’s going to take you months to complete…

delaying your sales goals even looooonger. 

You may even be considering hiring a cheap “wordsmith” who writes pretty words but can’t tell you how those words will contribute to increasing your conversions. 


Or you could just choose a Pro Copy Review.

And a month from now, your sales efforts could very well look a whole lot more encouraging:

more clicks

more email opens

more page views

more email subscribers

more qualified leads

more free signups

more paid signups

more students

more customers

more clients

That’s because: 

In a Pro Copy Review, I show you how to create stronger emails, ads, landing pages, sales pages, and websites… 

so that you can turn more strangers into sales.

Get strategic feedback on your copy plus actionable suggestions for optimizing the words you use to sell online. 

And get it all in 7 business days or less. 

“Your analysis was spot on!” – Jerry Joseph

More questions? Please send them to