INtroducing Copy Reviews
Get copywriting suggestions from a pro to turn more strangers into subscribers, signups + sales
“Your analysis was spot on!” – Jerry G.
Copywriting or “copy” (n.) = the words you use to promote your stuff
The right words can get people excited, enthusiastic, and eager to get their hands on your stuff
If you suspect your biz needs to put out stronger websites, emails, landing and sales pages, so you can turn more strangers into customers and clients, all day, every day…
Copy reviews are for you.
A copy review is a full conversion-focused analysis of your selling strategy and copywriting completed by a certified conversion copywriter.
I review your websites, emails, landing pages, and sales pages against conversion copywriting best practices and your own data to tell you what to change, test, add, or delete.
This is NOT about simple word swaps.
Those surface-level changes don’t carry much impact.
Instead, this is an analysis of the persuasive elements woven throughout a piece of copy — from the framework, to your headlines and all the way down to how you word your CTAs.
I focus on identifying the improvements that have the biggest potential impact on signups, subscribers, or sales.
The result:
You get honest and constructive feedback plus guidance and actionable suggestions to improve your conversion rates.
"Can a copy review *really* help me bring in more signups, subscribers, and sales?"
Yep, it can. Here's the proof:
TBYT used their results to make an extra $4900 in just 2 weeks
“We ended up having 77 new members join over the last 4 days – plus our first new member to join at the new, higher rate this evening.
I believe that we had a 58% increase in our conversion rate and your copywriting changes played a big part in that.”
KIMBERLY TAYLOR
Take Back Your Temple
Sales aside...
Clients also say their review results give them more confidence and teach them about copy:
"helpful and easy"
“I feel like I learned so much from that feedback. What you shared was beyond helpful and easy to comprehend. I have to do another sales page this week and all that will help. I am so grateful.”
LINDA PERRY,
Soul Genius Branding
"extensive feedback"
“Paige astutely analyzed my rushed and very, very rough sales page draft that was at the earliest stage of ideation. Her extensive feedback has helped me both improve my draft and learn the finest points of copywriting.”
JERRY JOSEPH,
Senior Living Collaborative
"be 100% confident"
“Paige is on an entirely different level! With her direction, we turned an OK offer into something irresistible. The right words will make or break a launch. If you want to be 100% confident… Get Paige.”
JUSTIN BLACKMAN,
Pretty Fly Copywriting
Here's the thing, though:
If you’re serious about getting more signups, subscribers, or sales, you don’t want feedback from just anyone.
Experience matters. That's because...
Unless they’ve studied the art and science of selling online, comments from well-meaning reviewers won’t be much help. And sometimes…
That well-meaning (but uninformed) feedback can be downright detrimental to conversions.
At a minimum, it’s distracting.
That’s why it pays off to partner with a professional who can lead you in the right direction from the get-go.
I’m Paige Poutiainen, the brains behind The Impact Copywriter and the person who’ll be reviewing your copy.
I’m a Copy Hacker’s **officially** certified conversion copywriter.
That means, I have the skills, training, and experience to help you make smarter copywriting choices — the ones with big potential to positively impact your conversion rate.
So, what’s the difference between a Copy Hackers officially certified conversion copywriter...
... and everyone else? (It's a big one.)
Too many “certifications” are based on nothing more than taking a video course and passing a 10-question quiz. They have nothing to do with the person’s skill or experience level.
This isn’t that kind of meaningless piece of virtual paper.
Instead, I had to prove my skills to the founder of Copy Hackers and creator of conversion copywriting, Joanna Wiebe…
- through a 6-month mastermind program,
- regular copy workshops and reviews, and
- by submitting a “best of” portfolio for approval
It’s a rigorous process. Only a handful of copywriters (including me) have made the cut.
That means:
You can trust you’re working with a professional that’s been vetted at the highest level in the conversion copywriting world.
“Paige is good, dangerously good”
… and other nice things people say about my work:
Inside your review, you get
The pro conversion-focused insights you need to measurably increase signups, subscribers, and sales
That includes:
- Sales strategy and framework feedback so you can hit the best persuasive (read: most effective) points that turn strangers into clients or customers
- Conversion-focused copywriting suggestions for your headlines, subject lines, body copy, and calls to action so that you can make offers than visitors want to pull out their wallets for
- Feedback on your page formatting so that you get more people to stop and read and fewer who ignore and move on
- A list of 3-5 priority actions so that you know what changes to focus on first for the biggest potential impact on conversions
- A video walk-through and talk-through of the most important findings and recommendations so that you understand the bigger picture behind how to write sales pages that convert
- Speedy turnaround in 7 business days so that you can start making improvements to unlock more customers and clients quickly.
- A follow-up Q&A round (via email and recorded video) so that you get additional feedback on lingering questions, concerns, or ideas for moving forward
Your results and recommendations come in the form of:
1 PDF report with strategy suggestions and priority actions
1 Google doc marked up with your copy suggestions
1 overview video with explanations and additional context
1 video (or email) response to your follow-up questions, concerns, and ideas
Yep, you get customized suggestions that are specific to your business
How?
When you request a review, I ask a series of questions about your business, strategy, past performance, offer, positioning, and ideal buyer.
That’s how I’m able to give you customized suggestions that are useful — not something you can read 133 times in blog posts on the web.
Plus, It's fast!
From start to finish, the review process takes less than 2 weeks
Get your results in 7 business days or less!
Here’s what you can expect:
1. Answer a few questions
… about your business and copy asset. I’ll quickly screen your info to make sure I’m in a good position to help you before moving forward with your review.
2. Sit back, relax & do literally anything else except worry...
… about your copywriting. Over the next 7 business days, I’ll conduct my analysis and prepare your customized strategy and copywriting suggestions.
3. Read, watch & review your results
You’ll get your report, copy suggestions, overview video, and priority actions delivered directly to your inbox within 7 business days of finalizing the paperwork.
With your results in hand, you’re ready to start making the changes you need to bring in more signups, subscribers, and sales.
Choose a review and...
Get pro copywriting help at a fraction of the time, cost, or effort you'll spend learning to DIY
Each review has a specific questionnaire. Please choose the review that best fits your needs right now.
All reviews include:
- selling strategy feedback
- copywriting framework feedback
- copy suggestions
- 3-5 priority actions
- video walk-through
- 7-day turnaround
- Q&A
Website, landing, and sales page reviews also include page formatting feedback.
Need help? Have questions? Email me at hello@theimpactcopywriter.com.
Q: “How do I know I’ll get feedback I can use?”
A: It’s simple. I screen every review request for potential impact before moving forward. That’s why there’s a short application, not a buy now button.
Quick answers to your other
what, how, and what-ifs
Do we sign a contract?
Yep! To protect us both, we’ll sign a service agreement that covers all the terms of the review.
When/how do I pay?
You’ll be invoiced for the full amount upon signing the service agreement. You’ll be able to make a payment securely online.
Do you rewrite the copy for me?
I provide some copy suggestions that can be used (nearly) word for word and some suggestions that can be used with your minor tweaks. So, you will get some usable copy.
That said, a review does not include a full or partial rewrite of your copy.
Will I get generic or personalized advice?
Personalized, of course. (Who cares about generic?!)
I ask you several key questions in the review request form that helps me provide customized feedback and suggestions that are based on conversion copywriting best practices (i.e. what we know works).
Why should I work with you and not someone else?
You can trust you’re working with a pro that’s been vetted at the highest level in the conversion copywriting world.
That’s because I had to prove my skills through a 6-month mastermind program, regular copy workshops and reviews, and by submitting “best of” portfolio for approval.
Plus, my writing has a track record of getting results.
What if I have more questions?
That’s cool. Email me at hello@theimpactcopywriter.com and I’ll get you an answer ASAP.
Finally, turn all the interest and attention you've worked so hard for into more signups, subscribers, and sales
To get started, please choose a specific review here:
Impact Marketing & Media LLC dba The Impact Copywriter © 2016+. All rights reserved | Legal