INtroducing Copy Reviews
“Your analysis was spot on!” – Jerry G.
Copywriting or “copy” (n.) = the words you use to promote your stuff
If you suspect your biz needs to put out stronger websites, emails, landing and sales pages, so you can turn more strangers into customers and clients, all day, every day…
Copy reviews are for you.
A copy review is a full conversion-focused analysis of your selling strategy and copywriting completed by a certified conversion copywriter.
I review your websites, emails, landing pages, and sales pages against conversion copywriting best practices and your own data to tell you what to change, test, add, or delete.
This is NOT about simple word swaps.
Those surface-level changes don’t carry much impact.
Instead, this is an analysis of the persuasive elements woven throughout a piece of copy — from the framework, to your headlines and all the way down to how you word your CTAs.
I focus on identifying the improvements that have the biggest potential impact on signups, subscribers, or sales.
You get honest and constructive feedback plus guidance and actionable suggestions to improve your conversion rates.
Yep, it can. Here's the proof:
“We ended up having 77 new members join over the last 4 days – plus our first new member to join at the new, higher rate this evening.
I believe that we had a 58% increase in our conversion rate and your copywriting changes played a big part in that.”
Take Back Your Temple
“I feel like I learned so much from that feedback. What you shared was beyond helpful and easy to comprehend. I have to do another sales page this week and all that will help. I am so grateful.”
Soul Genius Branding
“Paige astutely analyzed my rushed and very, very rough sales page draft that was at the earliest stage of ideation. Her extensive feedback has helped me both improve my draft and learn the finest points of copywriting.”
Senior Living Collaborative
“Paige is on an entirely different level! With her direction, we turned an OK offer into something irresistible. The right words will make or break a launch. If you want to be 100% confident… Get Paige.”
Pretty Fly Copywriting
Here's the thing, though:
Experience matters. That's because...
Unless they’ve studied the art and science of selling online, comments from well-meaning reviewers won’t be much help. And sometimes…
That well-meaning (but uninformed) feedback can be downright detrimental to conversions.
At a minimum, it’s distracting.
That’s why it pays off to partner with a professional who can lead you in the right direction from the get-go.
I’m Paige Poutiainen, the brains behind The Impact Copywriter and the person who’ll be reviewing your copy.
I’m a Copy Hacker’s **officially** certified conversion copywriter.
That means, I have the skills, training, and experience to help you make smarter copywriting choices — the ones with big potential to positively impact your conversion rate.
... and everyone else? (It's a big one.)
Too many “certifications” are based on nothing more than taking a video course and passing a 10-question quiz. They have nothing to do with the person’s skill or experience level.
This isn’t that kind of
meaningless piece of virtual paper.
Instead, I had to prove my skills to the founder of Copy Hackers and creator of conversion copywriting, Joanna Wiebe…
It’s a rigorous process. Only a handful of copywriters (including me) have made the cut.
You can trust you’re working with a professional that’s been vetted at the highest level in the conversion copywriting world.
… and other nice things people say about my work:
Inside your review, you get
Your results and recommendations come in the form of:
When you request a review, I ask a series of questions about your business, strategy, past performance, offer, positioning, and ideal buyer.
That’s how I’m able to give you customized suggestions that are useful — not something you can read 133 times in blog posts on the web.
Get your results in 7 business days or less!
Here’s what you can expect:
… about your business and copy asset. I’ll quickly screen your info to make sure I’m in a good position to help you before moving forward with your review.
… about your copywriting. Over the next 7 business days, I’ll conduct my analysis and prepare your customized strategy and copywriting suggestions.
You’ll get your report, copy suggestions, overview video, and priority actions delivered directly to your inbox within 7 business days of finalizing the paperwork.
With your results in hand, you’re ready to start making the changes you need to bring in more signups, subscribers, and sales.
Choose the specific review below that best reflects your top priority:
All reviews include selling strategy and copywriting framework feedback, copy suggestions, 3-5 priority actions, video walk-through, 7-day turnaround, and Q&A.
Email reviews also include sequencing strategy feedback.
Website, landing, and sales page reviews also include page formatting feedback.
a full review of 1 email sequence
(of 5-10 emails)
a full review of 1 landing page (short- to medium-length)
a full review of 1 sales page (medium- to long-form)
a full review of your website
(up to 3 pages)
Get a quote!
a full review of your entire sales funnel from start to finish
Need help? Have questions? Email me at firstname.lastname@example.org.
A: It’s simple. I screen every review request for potential impact before moving forward. That’s why there’s a short application, not a buy now button.
Do we sign a contract?
Yep! To protect us both, we’ll sign a service agreement that covers all the terms of the review.
When/how do I pay?
You’ll be invoiced for the full amount upon signing the service agreement. You’ll be able to make a payment securely online.
Do you rewrite the copy for me?
I provide some copy suggestions that can be used (nearly) word for word and some suggestions that can be used with your minor tweaks. So, you will get some usable copy.
That said, a review does not include a full or partial rewrite of your copy.
Will I get generic or personalized advice?
Personalized, of course. (Who cares about generic?!)
I ask you several key questions in the review request form that helps me provide customized feedback and suggestions that are based on conversion copywriting best practices (i.e. what we know works).
Why should I work with you and not someone else?
You can trust you’re working with a pro that’s been vetted at the highest level in the conversion copywriting world.
That’s because I had to prove my skills through a 6-month mastermind program, regular copy workshops and reviews, and by submitting “best of” portfolio for approval.
Plus, my writing has a track record of getting results.
What if I have more questions?
That’s cool. Email me at email@example.com and I’ll get you an answer ASAP.
To get started, please choose a specific review here: