Optimize your copy. See shockingly more conversions.

"We saw 366% more trial members in 2 weeks"

Whether you want to fill your pipeline with promising leads, close cart on more lucrative launches, book out your services, or scale sales to never-before-seen levels, work with me to turn meh marketing materials into persuasion-packed pages, emails, and ads.

$150K in 2.5 days: "her sales page was sharp and convincing"

"We hired Paige to write a long-form sales page to promote our online training program called 10x Sales Pages. Yup, our copywriting team hired an outside copywriter to write our sales page... for a sales page course. Needless to say, our expectations were through the roof.

But Paige more than delivered. Her sales page was sharp and convincing. Bonus points for her managing this project like the pro she is - including setting good deadlines, hitting 'em all and running interviews, copy review meetings and more. We will definitely work with Paige again."
Joanna Wiebe
Founder, Copyhackers

Messaging will either make or break your campaigns.

that's because:

If your copy fails to connect… 

Social media users scroll past your ads. Subscribers ignore your emails. And visitors click close tab just seconds after landing on your sales page. 

In other words: 

You lose good-fit leads, customers, and clients. 

In a world of unlimited distractions, missing-the-mark messaging chokes your growth. It’s your copy’s job to make your products, programs, and packages matter.

Optimization is how you go from “meh” and a careless shoulder shrug to “ooo, I gotta have that” and a confirmed payment. 

I help you improve the results you see from your funnels, flash sales, and launches with conversion copywriting that’s crafted to connect with your best buyers.

Here's how we

Score more YESes, like more masterclass signups, submitted applications, or course enrollments, all along the path to purchase.

From written-for-you assets to eye-opening audits, get the conversion copywriting support you need to turn less-than-stellar campaigns into goal-crushing winners.

Eye-opening Copy Assessments

Add persuasive power to your pages, emails, and ads with suggestions from a pro.

Biggest impact!

Written-for-You Campaign Copy

Supercharge sales with copy custom-crafted to connect with your best buyers. 

On-demand Copy Consulting

Tackle bite-sized conversion challenges, like plotting your sales funnel, in 90 minutes.

👋 Hi, I'm Paige Swaffer.

I help marketing teams run more profitable promos with conversion copywriting.

Messaging work is absolutely worth it. 

I know because I have lifted the conversion rates responsible for driving millions of dollars in revenue for brands all over the world.

Have ambitious growth goals? Let’s talk.

Paige Swaffer (formerly Poutiainen) is a Copyhacker's certified Conversion Copywriter.

165% more sales in 7 days: "She knows her stuff, big time"

“Working with Paige has been an amazing experience all around. Her skill as a copywriter paired with her incredible attention to detail and intuition made this process seriously easy. I love how she explains her reasoning behind every single word that is written. It really helps you to understand the ‘why’. She knows her stuff, big time. I couldn’t be any more impressed.

Our launch funnel saw a whopping 165% increase in immediate revenue over the 7-day period. And our memberships have had an increase of 366% in new trials over 2 weeks. I expect that number to increase by quite a lot over the coming weeks. Hire Paige. You won’t regret it. Neither will your bank account.”
David Russell
Co-founder, Centre for Shamanism

58% boost in conversions in 2 weeks: "Paige blew me away with her audit"

"Wow. Paige has blown me away with the thoroughness of her audit. Very professional and easy to work with. Highly recommend!

We ended up having 77 new members join over the last 4 days - plus our first new member to join at the new, higher rate this evening.

I believe that we had a 58% increase in our conversion rate [in the last 2 weeks] and your copywriting changes played a big part in that."
Kimberly Taylor
Take Back Your Temple

Trusted by the talented founders and marketers at:

Curious about conversion copy?

Watch me craft persuasive pages and engaging emails.

Writing samples don’t show the full process. Many conversion-critical decisions are made before the first word goes into a Google doc. 

So why not take my brain for a test drive? 

In these copy demos, you’ll get a crash course on how copy optimization propels more prospects to sign up, apply, and buy.

Delighted Clients, Rave Reviews:

"Good, dangerously good"

“Paige is good. Dangerously good. I was blown away by both her skill and her streamlined process. Highly communicative throughout... and of course, wickedly good at writing conversion copy.”
Ryan Schwartz
“Paige is a copywriting gem. It took me forever to find a copywriter that I felt confident about partnering with—until I found Paige. Her work was as outstanding as I was hoping it to be.”
Alonso Chehade
Sales Readiness Group
“Paige's audit on my launching funnel has completely transformed how I view my own programme. Her insights are so well considered and the research that she put into my audit was astonishing... "
Luci McPherson
The Creative VA Blueprint
“I was blown away by her talent. Not only is she an incredibly capable copywriter, she's got marketing chops and the ability to manage projects and make the process smooth and easy..."
Amy Posner
Amy Posner Copywriting
“Paige is a truly gifted copywriter - thorough, dedicated and super easy to work with. The campaign she wrote for us has been harnessing way above average results so far!"
Andrea Taylor
Professional Photographers of America
"I am very satisfied with her structured way of working and the actionable feedback that I was able to apply almost word for word. I will definitely ask Paige to look at my sales copy again..."
Paco Vermeulen

Bring in this conversion copywriter, And:

Set your team up for a record-setting sales quarter.

Start a project discussion. We’ll dive into your campaign details, audience size, marketing plans, and more. So we can pinpoint your biggest conversion-boosting opportunities.

Binge value-packed videos.

Scoop up tips and tactics from my make-it-work marketing adventures. I publish my latest musings inspired by real-life client problems and the solutions I propose. Browse the blog:

Get insider-only inspiration.

Score juicy learnings you won’t hear anywhere else. No kidding! I once sent an email about how cellulite helped me write for resistance-riddled prospects. Subscribe below: