The Centre for Shamanism, a (mostly) virtual training company, hired The Impact Copywriter to optimize the launch funnel for its signature training program. The results? The team saw a 165% lift in immediate revenue over a 7-day promo period.
The Challenge:
Since its founding, the Centre for Shamanism had built some serious momentum: a small group of eager students, a growing free community of 8500+ members, a reputable brand, and a highly rated signature training program.
Yet, despite early wins, the company was still seeing less-than-stellar sales results from pieced-together marketing efforts.
The founders recognized the value of copywriting but hadn’t experienced much success with self-study courses and copywriting templates.
As one founder put it, fussing and “failing” with the launch copy was frustrating.
And worse, it pulled him away from other critical work.
The solution:
They needed launch copy that sang to the souls of their audience AND generated the sales needed to sustain and expand their spiritual work.
So they hired The Impact Copywriter.
With the goal of optimizing for more sales, The Impact Copywriter’s founder Paige Swaffer began by building a purchase profile of the Centre’s best students.
She conducted a thorough analysis of the company’s existing customer base and free community, benchmarked competitors, and proposed conversion-boosting opportunities for both the funnel and messaging strategy.
Paige also worked closely with the founders to optimize the program’s positioning and the offer, a move that gave life a new VIP tier.
The results:
With the customer deep dive complete, Paige applied the fresh, fine-tuned ideal buyer insights to the launch copy.
She reimagined the program sales page, added a brand new 14-part email sequence, and created a new live event pre-launch funnel for nurturing potential customers.
And as a result, the Centre…
lifted immediate revenue by 165% in 7 days
lifted payment plan revenue by 100% in 7 days
shortened the promo period by 23 days
tested a new premium VIP tier
used a mid-cart bonus to promote a complementary membership offer and boost MRR.
now has a repeatable launch strategy and system that can be reused for future launches
Here’s what co-founder David Russell had to say about the experience:
Conversion Copywriter
Paige helps growth-hungry teams uncork hidden profit potential with campaign copy that converts.
For more wow-worthy wins:
Start a project conversation. And let’s explore how to bring your launch team a record-breaking win.
