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The Blog

Articles + videos to help you sell your stuff

The 4-letter word most marketers avoid (and how it affects the success of your online business)

Risk. ← It's a topic most marketers avoid. I despise risk. You won't find me at the slot machines...

How to tap into your buyer’s state of mind to grab attention (not get ignored)

As a business owner or in-house marketer, it’s easy to lose sight of the “so what?” behind the...

The root cause of most funnel failures (and what’s blocking you from anything “that converts”)

A business owner reached out for a "website that converts." So, I sent back a few questions: What...

That time a lower conversion rate got MORE sales

We’re all obsessed with conversion rates — and for good reason: They’re a measuring stick for...

The simple newsletter technique that turns subscribers into customers

Only about 10% of subscribers who go through your funnel the first time will be ready to buy from...

Recent Posts

Landing Page Critique: Todd Brown’s Workshop

https://youtu.be/bH96Q7K7ZWM TRANSCRIPT: Hi there. I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to take a critical look at a free workshop registration page. My first impression when I landed on...

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How to attract the right people with your lead magnet

https://youtu.be/sbcVXudUs2o TRANSCRIPT: Hi, I'm Paige. Funnel Strategist, Conversion Copywriter and founder of The Impact Copywriter. In this video, I want to talk to you about lead magnets. Most business owners with the basic understanding of marketing understand...

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Landing Page Critique: Amy Porterfield’s Master Class

https://youtu.be/X7Dlfw66bwk TRANSCRIPT: Hi there. I'm Paige. Funnel strategist, Conversion copywriter and the founder of The Impact Copywriter. In this video, I'm going to take a critical look at Amy Porterfield's course, master class registration page. Now before I...

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Funnels vs. landing page vs. website: Which should you use?

https://youtu.be/Rf4bizuhp4E TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. In this video, we're going to talk about the difference between a website, a landing page, and a funnel. This is the question I come...

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Inside the CEO Day Kit Quiz Funnel

https://youtu.be/0giMbjjndeg TRANSCRIPT: Hi there, I'm Paige Funnel Strategist, Conversion Copywriter and founder of The Impact Copywriter. In this video, I'm gonna share with you a quiz funnel blueprint put together by the Talented Ladies at Being Boss for their CEO...

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4 Ways to fix a lazy lead gen funnel

https://youtu.be/4hAzPpxfl7w TRANSCRIPT: Hi, I'm Paige, funnel strategist, conversion copywriter, and founder of The Impact Copywriter. I believe that your funnels should work harder, so you don't have to. The problem is most lead gen funnels aren't working hard...

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5 ways to make your quiz work harder for your funnel

“Work smarter, not harder” is my #1 business motto, with “be more strategic” coming in at a close second. You see… I believe business (and funnels) should be simpler but more effective. I like to focus on the 20% of activities that cause 80% of the impact on my goals....

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The NO rush, smarter way to plan your marketing

Tired of feeling like all your marketing is always rush, rush, rush? "We have to launch this tomorrow!" - Clients, colleagues, and my past self Most business owners and clients I talk to don't plan. My past self included. Everything's always needed "tomorrow." You...

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Are your services overwhelming potential clients?

Having too many options creates friction. Friction creates indecision. And indecisions means… your prospects don’t buy.   Years ago there was a famous marketing study that researched purchasing behavior with jams in a supermarket. One jam stand had only 6...

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