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How to make your sales page headlines work harder for conversions [a sales page review]

Your best prospects are bombarded with hundreds, if not thousands, of messages per day. If you...

How to speak the voice of the customer to boost conversions on your sales page [a sales page review]

One of the pillars of creating a high-converting sales page is connecting with your reader. That...

How to build an email list of potential buyers (not just subscribers) – a case study

I recently did an analysis of all the email campaigns I sent over the last quarter. Specifically,...

How long should your sales page be to sell your course?

Easily one of the biggest questions I see from people struggling with their sales pages is...

Boost course sales with this next-level guarantee (without going broke from refund requests)

One of your biggest competitors isn't actually a "competitor." It's risk. Risk is a massive...

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