How to attract the right people with your lead magnet

Most business owners with even a basic understanding of marketing understand the importance of a lead magnet.

In a nutshell, it’s something you offer for free in exchange for a bit of information (usually an email address). It helps you add subscribers to grow your email list, aka your lead base so that you can sell them stuff later.


That’s just one role of the lead magnet.

That’s its functional role.
It also has a strategic role.

If you’re using a lead magnet that’s not strategic, you’re building an email list full of people, a lead base full of people who are not the right fit for your business and they’re not going to buy from you later on.

If right now that sounds like eerily like your email list, that you have a bunch of people who just won’t buy from you and you can’t figure out why, I urge you to take a critical look at your lead magnet.

Let’s dive into what you need to have a strategic lead magnet, so you can attract the right people to your business and convert those visitors into subscribers.

Join me in the video below.


Paige Swaffer

Conversion Copywriter

Paige helps growth-hungry teams uncork hidden profit potential with campaign copy that converts.

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