I’m here to help you sell more with smart, strategic sales funnels.

Hi, I’m Paige Poutiainen — funnel strategist, conversion copywriter, and founder of The Impact Copywriter.

Here’s what I believe

Your Funnel Should Work Harder
So You Don’t Have To

I started The Impact Copywriter in 2016, as a perfect blend of my natural writing talents, entrepreneurial enthusiasm, and strategic business model brain.

Creating + growing online businesses gets me excited!

But… as an ambitious business owner, I quickly learned that your company can suck you dry, steal your time, and consume your daily life… if you let it.

That’s not the kind of business I want.
And I’m betting, neither do you.

That’s why I wholeheartedly promote a smarter way of growing an online business—leveraging (mostly) automated, strategic sales funnels.

At The Impact Copywriter, I do everything with one goal in mind:

Your funnel should work harder, so you don’t have to.

Cheers to building companies that are fun, profitable, and fulfilling!

Want to know more about how I build funnels?

Join me in this free 3-part video mini class. And I’ll show you how to use micro funnels to sell more courses, coaching, and 1:1 services. Get instant access to lesson 1 here:

Go to funnel class

I design funnel blueprints to reach your business goals

I’m *obsessed* with sales funnels. And you should be too.

That’s because successful online businesses are built on smart systems that take your customers from “who are you?” to “how can I work with you right now?!”

As a certified funnel strategist, I know how to design your funnel to support your business goals, leverage time-saving automation, and focus on fewer strategic moves that have the biggest impact potential for your company.

I create landing pages + emails that encourage action

As a certified conversion copywriter, I know how to craft landing pages, emails, video scripts, and more that turn your…

  • website visitors into subscribers,
  • subscribers into new clients, and
  • new clients into loyal, repeat clients.

With conversion-focused copywriting, you get more signups, students enrolled, applications submitted, and packages purchased.

My clients say I’m…

“Professional, friendly, and easy to work with”

"She went above and beyond"

I honestly did not expect the excellent quality of work that she delivered. It was timely, professional... Excellent work and very happy with the results... She went above and beyond.

Richard Li

Co-founder, 4k.com

"Very impressed with work quality"

Excellent work. Very impressed with work quality, communication, organisation and level of professionalism all round.

Michelle Bourke

CEO, Artlivemedia & Peachy

"Listened to our needs"

Paige listened to our needs and worked with our hectic schedule... She gave us more than we expected. We will definitely work with her again.

Jana Hristova

Office Manager, Best Deal Realty

"I love working with Paige!"

I love working with Paige! She always delivers on time, and her writing is great. She's fantastic at distilling complex concepts into easy-to-understand language, and she knows how to write to her audience.

Justin Wilcox

Founder, The FOCUS Framework

Want to invite me as a guest on your podcast, video channel, or webinar?

Please email me at hello@theimpactcopywriter.com.

Building Better Funnels with Paige Poutiainen

by The Copywriter Club (ft. Paige Poutiainen) | The Copywriter Club Podcast